Title	#NOTCOMINGHOME
Brand	NEWTOWN ACTION ALLIANCE
Product/Service	GUN VIOLENCE PREVENTION
Category	G05. Cultural Insight
Entrant	SERVICEPLAN GERMANY Munich, GERMANY
Idea Creation	SERVICEPLAN GERMANY Munich, GERMANY
PR	DIGENNARO COMMUNICATIONS New York, USA
Production	ICONOCLAST Berlin, GERMANY
Production 2	RUFFIAN New York, USA
Production 3	NHB NEXT Hamburg, GERMANY
Post Production	KATALYST PRODUCTIONS Philadelphia, USA
Additional Company	PLAN.NET Munich, GERMANY
Additional Company 2	CALIFORNIA MUSIC Venice, USA
Additional Company 3	SAINT ELMO'S HAMBURG Hamburg, GERMANY
Additional Company 4	SPARK MARKETING ENTERTAINMENT Hamburg, GERMANY
Additional Company 5	ALYSON HORN CASTING Los Angeles, USA

Name	Company	Position
Alex Schill	SERVICEPLAN GROUP	Global Chief Creative Officer
Maximilian Schöngen	SERVICEPLAN GROUP	Global Creative Strategist
Patrick Matthiensen	SERVICEPLAN GERMANY	Managing Partner
Leif Johannsen	SERVICEPLAN GERMANY	Managing Partner
Peter Gocht	Saint Elmo´s Hamburg	Managing Director
Po Murray	Newtown Action Alliance	Chairwoman
Sön Becker	SERVICEPLAN GERMANY	Creative Director Art
Eduard Hörner	SERVICEPLAN GERMANY	Creative Director Copy
Tudor Cucu	SERVICEPLAN GERMANY	Senior Art Director
Martin Gillen	SERVICEPLAN GERMANY	Senior Copywriter
Dennis Fritz	SERVICEPLAN GERMANY	Senior Motion Designer
Amanda Julin	SERVICEPLAN GERMANY	Intern Art
Evelina Karlsson	SERVICEPLAN GERMANY	Intern Art
Lars Holling	SERVICEPLAN GERMANY	Managing Partner
Ann-Kathrin Frohloff	SERVICEPLAN GERMANY	Account Director
Lennard Bahr	SERVICEPLAN GERMANY	Account Manager
Dennis Wachter	PLAN.NET GERMANY	Managing Director
Benjamin Sauer	PLAN.NET GERMANY	Head of Experience Design
Lee Sharrock	SERVICEPLAN GERMANY	International Communications Officer
Sabrina Alberti-Hager	SERVICEPLAN GERMANY	Account Director PR
Birgit Koch	SERVICEPLAN GERMANY	Senior PR & Content Consultant
Alena Hermann	SERVICEPLAN GERMANY	Junior PR & Content Consultant
Matthias Bauss	Spark Marketing Entertainment	Managing Partner & Co-Founder
Patrizia Caruselli	Spark Marketing Entertainment	Managing Director & Co-Founder
Kathrin Heinemann	Spark Marketing Entertainment	Managing Director
Christoph Köhler	nhb NXT	General Manager
Martin Krejčí	Freelance	Director
Nils Schwemer	Iconoclast	Executive Producer
Robert Hermann	Iconoclast	Executive Producer
Julian Holland	Iconoclast	Executive Producer
Vincent Terrazino	Iconoclast	Line Producer
Filip Malasek	Ruffian	Editor
Jean Clement	Katalyst Productions	Grading Operator
Vladimír Chorvatovič	Katalyst Productions	Sound Mix Operator
Malte Hagemeister	California Music	Music Composer
Kristian Nord	California Music	Music Composer
Fred Guttenberg	Freelance	Gun Safety Advocoate

Write a short summary of what happens in the film

#NotComingHome”, a powerful film which highlights the devastating impact that gun violence has on the daily lives of every American. Following the traditional homecoming videos that have dominated the internet for years which show soldiers returning home from combat in the U.S. military, “#NotComingHome" depicts a family torn apart by the loss of their child to gun violence. Though this film only portrays one example, the organization works with hundreds of families affected by gun violence and survivors who have been directly impacted by gun violence.

Please tell us about the cultural insight that inspired the work

When U.S soldiers return from a war zone, traditionally they surprise their loved ones with their return. This highly emotional moment is captured in a "homecoming" video. Shared online, many of the videos move viewers to tears.