| Title | STAY ON THE GROUND |
| Brand | SJ |
| Product/Service | SWEDISH RAIL WAY |
| Category |
B03. Travel, Leisure, Retail, Restaurants & Fast Food Chains |
|
Entrant
|
FORSMAN & BODENFORS Gothenburg, SWEDEN
|
|
Idea Creation
|
FORSMAN & BODENFORS Gothenburg, SWEDEN
|
|
Media Placement
|
BIZKIT HAVAS Göteborg, SWEDEN
|
|
PR
|
FORSMAN & BODENFORS Gothenburg, SWEDEN
|
|
Production
|
B-REEL Stockholm, SWEDEN
|
|
Post Production
|
B-REEL Stockholm, SWEDEN
|
Credits
| Ann Spennare Bengtsson |
Forsman & Bodenfors |
Account Supervisor |
| Anneli Kjellander |
Forsman & Bodenfors |
Account Executive |
| Elin Johansson |
Forsman & Bodenfors |
Art Director |
| Staffan Lamm |
Forsman & Bodenfors |
Art Director |
| Fredrik Jansson |
Forsman & Bodenfors |
Copywriter |
| Christian Sundén |
Forsman & Bodenfors |
Designer |
| Christoffer Persson |
Forsman & Bodenfors |
Designer |
| Maria Hallenborg |
Forsman & Bodenfors |
Planner |
| Robert Johnsson |
Forsman & Bodenfors |
PR-Strategist |
| Åsa Hammar |
Forsman & Bodenfors |
Agency Producer |
| Magnus Härdner |
B-Reel |
Director |
| Tim Lorentzén |
B-Reel |
D.O.P |
| Lia Eliasson |
B-Reel |
Executive producer |
| Mats Wolgers |
B-Reel |
Producer |
Write a short summary of what happens in the film
In this music video, we follow Veronica Maggio (a Swedish singer) and her friends as they explore Sweden by train.
Cultural / Context information for the jury
This song and music video were released just as the restrictions regarding traveling were removed in Sweden.
The song performed in this music video is a remake of an old Swedish song called “Let’s Take Off from the ground” - a song about the joy of going on a holiday in an aeroplane. We made a more climate-friendly version of this song and called it “Let’s Stay On The Ground”.