Category B06. Not-for-profit / Charity / Government
Entrant MUTANT Antwerp, BELGIUM
Idea Creation MUTANT Antwerp, BELGIUM
Production HAMLET Brussels, BELGIUM
Post Production HAMLET Brussels, BELGIUM
Name Company Position
Odin Saillé Mutant Creative Director
Jonas Marysse Mutant Art Director
Ruben Van Maldeghem Mutant Copywriter
Frank Schouwaerts Mutant Design Director
Emilie Kino Mutant Account Director
ShiQi Ji Mutant Account Manager
Jason Felstead Hamlet Executive Producer
Ruben Goots Hamlet Executive Producer
Robin Paul Hamlet Production Manager & Post-producer
Albert Zurashvili Hamlet Executive Producer
Gena Shevchenko Hamlet Executive Producer
Victor Seguin Hamlet DOP
Linda Atab Hamelt Editor
Gregory Caron Hamlet Sound design & Music
Sylvain Canaux Hamlet Color Grader
Firm Firm Firm Image Post-production

Write a short summary of what happens in the film

The EU and Unicef launched a joint appeal to policy makers: keep as many schools open as possible for as long as possible. This appeal was launched through a gripping film. The closure of schools forced parents to deal with a new situation. For many parents, the combination of telework and home education is a trial-and-error process. That’s why our film keys into the familiar tutorial videos with tips on how to solve a problem in a few simple steps. But instead of seeing a bite-size video, the viewers are confronted with the facts in a very direct and impactful way. The clickbait-style design contrasts sharply with the serious topic of the video. So we could strike a nerve with politicians and policy makers and ramp up the pressure to keep the schools open, always in safe circumstances. The film sparked a debate and was featured in numerous news outlets.

Cultural / Context information for the jury

Schools across the globe were closed due to the Covid-19 pandemic. This violates one of the most basic children’s rights: the right to education. More than 897 million children worldwide were faced with the consequences, both in the short and the long term. Because for many children in a difficult home situation school not only means education but also, and more importantly, a safe haven. In the long term children who are deprived of access to education are at greater risk of child labour, criminality or situations of child abuse.