Title | #PLEASUREISAGELESS |
Brand | AMORELIE |
Product/Service | AMORELIE |
Category |
B02. Healthcare |
Entrant
|
JUNG VON MATT Hamburg, GERMANY
|
Idea Creation
|
JUNG VON MATT Hamburg, GERMANY
|
Production
|
IT'S US MEDIA Berlin, GERMANY
|
Production 2
|
STUDIO FUNK Berlin, GERMANY
|
Additional Company
|
AMORELIE Berlin, GERMANY
|
Credits
Jan Harbeck |
Jung von Matt AG |
Executive Creative Director |
Sven Rebholz |
Jung von Matt AG |
Managing Director |
Lisa Yvonne Heimgartner |
Jung von Matt AG |
Creative Director |
Anina Wäsche |
Jung von Matt AG |
Art Director |
Aline Mathieu |
Jung von Matt AG |
Copywriter |
Inka Weigl |
Jung von Matt AG |
Account Director |
Eva Hansen |
Jung von Matt AG |
Junior Project Manager |
Sergii Eisenstadt |
Jung von Matt AG |
Agency Producer |
Claire Midwood |
AMORELIE (Sonoma Internet GmbH) |
CEO |
Bettina Lange |
AMORELIE (Sonoma Internet GmbH) |
Head of Brand Marketing |
Heidi Plath (Ross) |
AMORELIE (Sonoma Internet GmbH) |
Senior Brand Manager |
Nicola von Leffern |
It´s Us Media GmbH |
Director |
Tanja Häring |
It´s Us Media GmbH |
Director Of Photography |
Rain Cencana |
It´s Us Media GmbH |
Editor |
Chuala Hinrichs |
Freelance |
Music Artist |
Write a short summary of what happens in the film
A very intimate mini-documentary, in which three “real” mother-daughter pairs interview each other about their sexuality. For the first time. In front of a camera. Who learned what from whom? Who thought what about whom? For the first time, a daughter dares to ask her mother whether masturbation is important to her. Each mother-daughter pair has their very own moments of deep understanding when they talk about the taboos around female pleasure and how to overcome them in order to have a fulfilled sex life. And the most important thing: they realize that they don’t have to be ashamed.
Cultural / Context information for the jury
The suppression of women, which has been deeply rooted in society for centuries, has led to women's sexuality becoming a taboo subject. As something to be ashamed of. Therefore no one talks about it. The vicious circle does not end there. Mothers in particular are no longer perceived as sexual beings. This becomes unpleasantly visible when we think about our own mothers’ sexuality.