Title | FITS YUH! |
Brand | YUH |
Product/Service | FINANCIAL APP TO PAY, SAVE AND INVEST |
Category |
A05. Consumer Services / Business to Business |
Entrant
|
YUH Gland, SWITZERLAND
|
Idea Creation
|
CAVALCADE Lausanne, SWITZERLAND
|
Media Placement
|
MEDIATONIC Geneva, SWITZERLAND
|
Production
|
ICONOCLAST Paris, FRANCE
|
Production 2
|
WE ARE FROM L.A. Paris, FRANCE
|
Post Production
|
POSTER PARIS, FRANCE
|
Credits
David von Ritter |
cavalcade |
Created the concept, defined the idea, worked on the copywriting and managed the team(s) |
Martin Arnold |
cavalcade |
Defined the idea |
Damien Real |
cavalcade |
Managed the art direction of the film |
Camille Natalini |
cavalcade |
DTP |
Nina Hugentobler |
cavalcade |
Managed the team(s) and the client relationship |
Maxime Fiechter |
cavalcade |
Managed the team(s), the deliveries of the campaign and client relationship |
Katia Lallart |
cavalcade |
Managed the deliveries |
Alexis Mouthon |
cavalcade |
Defined the brief and the strategic direction |
Pierre Dupaquier |
We are from L.A. |
Directed the film |
Camille Lambert |
Iconoclast TV |
Produced the film |
Arnaud Le Méné |
Iconoclast |
Managed all the daily operations of the film |
Cathy Ematchoua |
cathyematchoua.com |
Created all the choreographies of the film |
Cyril Bordesoulle |
Poster |
managed all the post-production on the film |
Pierre Dupaquier |
We are from L.A. |
created, composed, arranged the music of the film |
Charles Caste |
Iconoclast publishing |
created, composed, arranged the music of the film |
Write a short summary of what happens in the film
This app makes paying, saving and investing so easy.... that you can even do it while doing something else... like dancing!
Cultural / Context information for the jury
For the Gen Y, banking is an issue. They procrastinate their payments. They are anxious. It seems too complicated. And it is. Especially in Switzerland, where the banking landscape is occupied by big old traditional mammoths .
On the opposite side, we are the first Swiss app that allows us to do everything (from trading cryptos to paying bills) easily.
Switzerland being Switzerland (four languages: English, French, German, Italian) we had to come up with a non-spoken ad.