Category A03. Travel, Leisure, Retail, Restaurants & Fast Food Chains
Idea Creation BUZZMAN Paris, FRANCE
Production BIRTH Paris, FRANCE
Production 2 SCHMOOZE Paris, FRANCE
Name Company Position
Georges Mohammed-Chérif Buzzman President & Executive Creative Director
Thomas Granger Buzzman Vice - President
Julien Levilain Buzzman Managing Director
Souen Le Van Buzzman Creative Director
Georges Mohammed-Chérif Buzzman Creative Director
Souen Le Van Buzzman Art Director
Edouard Jacquelin Buzzman Art Director
Georges Mohammed-Chérif Buzzman Copywriter
Tom Lahetjuzan Buzzman Art Director Assistant
Anna Personne Buzzman Branding Art Director
Florent Kervot Buzzman Deputy Managing Director
Sacha Hanras Buzzman Account Manager
Céline Mazza Buzzman Strategic Planning
Julien Scaglione Buzzman Head of Social Media
Juliette Batte Buzzman Social Media Manager
Antoine Ferreira-Mendes Buzzman Social Media Assistant
Amélie Juillet Buzzman Head of PR & Communication
Paul Renaudineau Buzzman PR & Communication Manager
Vanessa Barbel Buzzman Head of TV Production
Assya Mediouni Buzzman Production
Morgane Gaspar Buzzman Production Assistant
Elise Exposito Buzzman Rights Management
Jan Gleie Birth Director
Sophie Ebrard Sophie Ebrard Photographer

Write a short summary of what happens in the film

The film portrays women in action at their jobs wearing their work uniforms: a fisherwoman, a firefighter, a midwife, a lawyer, a beekeeper, a mechanic and a pilot. They are filmed with particular care in their daily actions in order to not objectify them but to be seen as naturally powerful and charismatic. Our ambition was to represent them in their essence rather than by their appearance so the brand's clothings appear only at the very end of the film. The final claim points out that all those women wear Camaieu’s clothes away from work.

Cultural / Context information for the jury

Camaieu is a well-known ready-to-wear brand closed to french women because owning more than 500 stores everywhere in the country and advocating for an inclusive fashion - to all women regardless of their age, morphology, style or purchasing power. The purpose of this film was to give back pride to our customers to wear Camaieu using role models rather than top models to mirror them.