Title | CAMAIEU - AWAY FROM WORK |
Brand | CAMAIEU |
Product/Service | FASHION |
Category |
A03. Travel, Leisure, Retail, Restaurants & Fast Food Chains |
Entrant
|
BUZZMAN Paris, FRANCE
|
Idea Creation
|
BUZZMAN Paris, FRANCE
|
Production
|
BIRTH Paris, FRANCE
|
Production 2
|
SCHMOOZE Paris, FRANCE
|
Credits
Georges Mohammed-Chérif |
Buzzman |
President & Executive Creative Director |
Thomas Granger |
Buzzman |
Vice - President |
Julien Levilain |
Buzzman |
Managing Director |
Souen Le Van |
Buzzman |
Creative Director |
Georges Mohammed-Chérif |
Buzzman |
Creative Director |
Souen Le Van |
Buzzman |
Art Director |
Edouard Jacquelin |
Buzzman |
Art Director |
Georges Mohammed-Chérif |
Buzzman |
Copywriter |
Tom Lahetjuzan |
Buzzman |
Art Director Assistant |
Anna Personne |
Buzzman |
Branding Art Director |
Florent Kervot |
Buzzman |
Deputy Managing Director |
Sacha Hanras |
Buzzman |
Account Manager |
Céline Mazza |
Buzzman |
Strategic Planning |
Julien Scaglione |
Buzzman |
Head of Social Media |
Juliette Batte |
Buzzman |
Social Media Manager |
Antoine Ferreira-Mendes |
Buzzman |
Social Media Assistant |
Amélie Juillet |
Buzzman |
Head of PR & Communication |
Paul Renaudineau |
Buzzman |
PR & Communication Manager |
Vanessa Barbel |
Buzzman |
Head of TV Production |
Assya Mediouni |
Buzzman |
Production |
Morgane Gaspar |
Buzzman |
Production Assistant |
Elise Exposito |
Buzzman |
Rights Management |
Jan Gleie |
Birth |
Director |
Sophie Ebrard |
Sophie Ebrard |
Photographer |
Write a short summary of what happens in the film
The film portrays women in action at their jobs wearing their work uniforms: a fisherwoman, a firefighter, a midwife, a lawyer, a beekeeper, a mechanic and a pilot. They are filmed with particular care in their daily actions in order to not objectify them but to be seen as naturally powerful and charismatic. Our ambition was to represent them in their essence rather than by their appearance so the brand's clothings appear only at the very end of the film. The final claim points out that all those women wear Camaieu’s clothes away from work.
Cultural / Context information for the jury
Camaieu is a well-known ready-to-wear brand closed to french women because owning more than 500 stores everywhere in the country and advocating for an inclusive fashion - to all women regardless of their age, morphology, style or purchasing power. The purpose of this film was to give back pride to our customers to wear Camaieu using role models rather than top models to mirror them.