Title | CHILD'S ROOM |
Brand | SEGMÜLLER |
Product/Service | SEGMÜLLER |
Category |
B01. Consumer Goods |
Entrant
|
PROMOTION TEAM Friedberg, GERMANY
|
Idea Creation
|
ÜBERGROUND Hamburg, GERMANY
|
Production
|
IT'S US MEDIA Berlin, GERMANY
|
Production 2
|
2WEI MUSIC Hamburg, GERMANY
|
Credits
Jo Marie Farwick |
Überground GmbH |
Strategy & Concept |
Oliver Grandt |
Überground GmbH |
Creative Direction |
Ingo Otte |
Überground GmbH |
Creative Direction |
Jonas Schoppe |
Überground GmbH |
Text |
Juliana Tott |
Überground GmbH |
Art |
Said Hammy |
Überground GmbH |
Art |
Susann Ermes |
Überground GmbH |
Project Management |
Linn Lehn |
Überground GmbH |
Project Management |
Niels Münter |
It's us Berlin |
Director |
Johanna Katz |
It's us Berlin |
Production |
Simon Heeger |
2WEI Music |
Music |
Christian Vorländer |
2WEI Music |
Music |
Write a short summary of what happens in the film
Our intention was to produce yet some more super-clean, super high-quality ads for furniture. Spots that were never seen before and … well … honestly … no one wants to see either.
But then our shooting somehow escalated.
Our campaign turned into a surprising and entertaining image campaign for the furniture giant Segmüller.
Where to store all those toys and ideas and the fun and the fantasy? There’s just one place to live it all up – the children’s room.
We celebrate the real heroes of home: the people.
Because one thing is certain – even with the most beautiful furnishing:
Without you, it’s just furniture.