Title | STOP FEMICIDE! |
Brand | CENTRUM PRAW KOBIET |
Product/Service | WOMEN'S RIGHT CENTER |
Category |
G07. Corporate Purpose & Social Responsibility |
Entrant
|
OTO FILM STUDIO Warsaw, POLAND
|
Idea Creation
|
OTO FILM STUDIO Warsaw, POLAND
|
PR
|
OTO FILM STUDIO Warsaw, POLAND
|
Production
|
OTO FILM STUDIO Warsaw, POLAND
|
Credits
Karim Nafkha |
OTO Film |
Submitter |
Monika Strzępka |
OTO Film |
Director |
Tomek Kozera |
OTO Film |
Executive Producer |
Marcin Piątkowski |
OTO Film |
Editor |
Kuba Kijowski |
OTO Film |
Director Of Photography |
Paweł Jóźwik |
OTO Film |
Producer |
Karol Nowicki |
OTO Film |
Coordinator |
Sonia Marcinkowska |
Studio Produkcyjne Orka |
Studio Produkcyjne Orka |
Anna Ołdak |
Studio Dźwiękowe Cafe Ole |
Sound Studio |
Anna Przegendza |
Studio Dźwiękowe Cafe Ole |
Sound Design Arrangement |
Write a short summary of what happens in the film
Up to 500 women die in Poland every year due to domestic violence. Women who are killed, beaten to death or who commit suicide.
These are not isolated cases. Such killings are often preceded by years of violence - humiliation, blackmail, beatings, rape - but also the indifference of government institutions. If the laws worked, these women may still be alive.
The project consisted in: campaign, landing pages with CTA, podcasts with criminal influencers and social media activities.
This project was the most successful social media message, not only, in CPK (Women's Rights Center) history, but also in history of all feminist organizations in Poland.
We collected 14 000 signatures within a few days, several times increasing the average value of donations and their numbers in general.
Please tell us how the brand purpose inspired the work
Our main goal was to draw attention to violence against women and to help reform laws regarding this crime, in Poland. The results exceeded our expectations - the topic was raised by the press, television and influencers and shared over 6,000 times.
We are proud this project was noticed not only in Poland, but also abroad, which reflect the terrible reality of this issue.