Title | RESTORY |
Brand | CANON |
Product/Service | CANON |
Category |
G07. Corporate Purpose & Social Responsibility |
Entrant
|
HAPPINESS / AN FCB ALLIANCE Brussels, BELGIUM
|
Idea Creation
|
HAPPINESS / AN FCB ALLIANCE Brussels, BELGIUM
|
Production
|
OBJECT CARE Dendermonde, BELGIUM
|
Credits
Karen Corrigan |
Happiness / An FCB alliance |
Executive Creative Management |
Geoffrey Hantson |
Happiness / An FCB alliance |
Chief Creative Officer |
Katrien Bottez |
Happiness / An FCB alliance |
Creative Director |
Mattias Vermeire |
Happiness / An FCB alliance |
Account Director |
Coline Hercot |
Happiness / An FCB alliance |
Account Manager |
Morgane Juget |
Happiness / An FCB alliance |
Account Manager |
Thibaut Castaing |
Happiness / An FCB alliance |
Concept Provider |
Gil Gauniaux |
Happiness / An FCB alliance |
Concept Provider |
Dries Lauwers |
Happiness / An FCB alliance |
Head of Design |
Emilie Wauthelet |
Happiness / An FCB alliance |
Designer |
Bart Vande Maele |
Happiness / An FCB allaince |
Head of Production |
Dominique Turnbull |
Happiness / An FCB alliance |
Producer |
Pascal Delfosse |
Happiness / An FCB alliance |
Print Producer |
Simon Schuurman |
Simon Schuurman |
Director / Editor |
Stephane Opdenbosch |
Happiness / An FCB alliance |
Photographer |
Lotte Smets |
Lotte Smets |
Psychologist |
Antoine Melis |
Antoine Melis |
Photo-Editor |
Tom Vandewiele |
Tom Vandewiele |
Photo-Editor |
Jaan Hantson |
Jaan Hantson |
Music |
Write a short summary of what happens in the film
This film shows the aftermath of the floods in the whole southern part of Belgium. We hear the testimonials of people that witnessed these floods and they explain us the sorrows they have now. However beside all the material damage they are more concerned about the loss of their memories, their photos. In the film we repair these pictures together with Canon and eventually, when repaired, we reveal these old damaged pictures looking brand new.
At the end the film calls all victims to send in their flood damaged photos, in order for Canon to restore them.
Please tell us how the brand purpose inspired the work
The brief was: how can Canon deliver a relevant and valuable contribution in the emotional recovery of the flood-affected area, in sync with its purpose – the commitment to support worthy causes towards local communities as a vital part to bring the world closer to Kyosei. So, in sync with its purpose, and to help solve a tragedy of a priceless emotional value, at the heart of what is Canon’s core business: photographs, Canon decided to introduce a truly heartwarming initiative, ReStory. A project designed to restore all flood damaged photos. Free of charge.