Title | SUMO |
Brand | FRANCE.TV |
Product/Service | TOKYO OLYMPIC GAMES |
Category |
B04. Media / Entertainment |
Entrant
|
MULLENLOWE FRANCE Paris, FRANCE
|
Idea Creation
|
MULLENLOWE FRANCE Paris, FRANCE
|
Media Placement
|
MULLENLOWE FRANCE Paris, FRANCE
|
PR
|
MULLENLOWE FRANCE Paris, FRANCE
|
Production
|
MULLENLOWE FRANCE Paris, FRANCE
|
Post Production
|
MULLENLOWE FRANCE Paris, FRANCE
|
Credits
Jordan Lemarchand |
Mullenlowe France |
ECD and Art director |
Colin Antoine |
Mullenlowe France |
ECD and copywriter |
Colin Antoine |
Mullenlowe France |
Executive Creative Director |
Olivier Desmettre |
freelance |
Copywriter |
Lopez Philippe |
Mullenlowe france |
Copy writer & Art director |
Rinaldi Eric |
France télévison,s |
Creative director |
Levallois Stéphane |
illustrator |
illustrator |
Barbet-Massin Geoffroy |
mikros |
Réalisateur / Art Director / Story-board & animatic |
allart hugues |
Mikros |
Executive Producer |
Mollet Stephane |
Mikros |
VFX Producers |
uglair Marie-Cécile |
Mikros |
VFX Producers |
Cathala Benjamin |
Mikros |
VFX Producers |
Venchiarutti Vincent |
Mikros |
VFX Supervisors |
Shaun Severi |
Mikros |
Artistic Advisor |
Penon Alix |
Mikros |
Background designs |
Antin Antoine |
Mikros |
Lead Animation |
Lachal Mathias |
Mikros |
Animation |
Dufau Lucile |
Mikros |
Animation |
Sandrine Han Jin Kuang |
mikros |
Animation |
Mistral Caroline |
mikros |
Compositing and Motion design |
Yohann Leroy |
mikros |
Compositing and Motion design |
Write a short summary of what happens in the film
To celebrate the 2020 Summer Olympics in Japan, France.TV and its agency, MullenLowe France partnered with illustrator Stéphane Levallois. Inspired by the masters of Japanese art, notably Katsushika Hokusai and his iconic painting 'The Great Wave off Kanagawa'.
The film shows a sumo wrestler roaming the Japanese countryside, using nature and the surrounding dreamlike landscapes to represent some of the disciplines contested at the Summer Olympics, including surfing, skateboarding, athletics and basketball, which the character tries throughout the spot. To finish, he is seen standing in the middle of a stadium after training, ready for the big competition.