ROADCROSS SCHWEIZ «LETZTE WORTE»
Title | ROADCROSS SCHWEIZ «LETZTE WORTE» |
Brand | ROADCROSS SCHWEIZ |
Product/Service | TRAFFIC |
Category |
A06. Not-for-profit / Charity / Government |
Entrant
|
FARNER PR Zurich, SWITZERLAND
|
Idea Creation
|
FARNER PR Zurich, SWITZERLAND
|
Idea Creation 2
|
SHINING PICTURES Zürich, SWITZERLAND
|
Media Placement
|
FARNER PR Zurich, SWITZERLAND
|
PR
|
FARNER PR Zurich, SWITZERLAND
|
Production
|
SHINING PICTURES Zürich, SWITZERLAND
|
Credits
Stéphanie Anne Kebeiks |
RoadCross Schweiz |
Client |
Mike Egle |
RoadCross Schweiz |
Client |
Patrizia Koller |
RoadCross Schweiz |
Client |
Philipp Skrabal |
Farner Consulting AG |
Agency |
Jill-Nadine Reuvener |
Farner Consulting AG |
Agency |
Bruce Roberts |
Farner Consulting AG |
Agency |
Stefan Bircher |
Shining Film AG |
Production company |
Laurent Arber |
Shining Film AG |
Production company |
Miriam Fröhlich |
Shining Film AG |
Production company |
Lukas Fröhlich |
Shining Film AG |
Production company |
Sven Probst |
Shining Film AG |
Production company |
Julia Morf |
Shining Film AG |
Production company |
Dominik Nussbaumer |
Shining Film AG |
Production company |
Jonathan C. Meier |
Shining Film AG |
Production company |
Write a short summary of what happens in the film
A rainy day in a cemetery. We see a mourning congregation gathered before an open grave. Sad piano music sets in, while the priest talks about the painful loss of a young man. The priest wraps up the ceremony by announcing some last words. He starts to cite youth slang and we see close ups of family and friends in tears. Every sentence appears to painfully impact those listening. Finally, the camera shows a glimpse of the bible in the priest’s hands, revealing a shattered smartphone. One realizes that the priest is reading the deceased’s last text message thread. The camera pans to the best friend’s crying face and we hear the very last message: «Bro, Bro, are you still alive?» The film fades to black and shows the campaign’s message: Being distracted by your mobile phone can destroy lives. Leave it in your pocket when you’re on the road.
Cultural / Context information for the jury
Making phone calls, writing messages, liking posts or sending selfies: So-called "self-inflicted inattention" has replaced drinking and driving as the most common cause of accidents. RoadCross has commissioned a short movie to effectively discourages 16 to 24-year-olds in particular from using smartphones on the road.