Product/ServiceUSE HELMET
Category G04. Social Behaviour
Entrant BÅDE Oslo, NORWAY
Idea Creation NUCLEUS Oslo, NORWAY
Production BÅDE Oslo, NORWAY
Post Production BÅDE Oslo, NORWAY
Name Company Position
Jostein Granås Nucleus AS Brand Manager
Øystein Berntzen Nucleus AS Brand Manager
Alexaner Balchen Både Og AS Producer
Bjarte Arneson Både Og AS Film Director
Fred Arne Wergland Både Og AS Photographer

Write a short summary of what happens in the film

1. A knight explains why he won't use a bicycle helmet. It would ruin his hair style, off course. 2. A ski jumper explains why he won't use a bicycle helmet. It is such a short trip. No need... Super: There are lot of excuses. None of them are good. Use a bicycle helmet. From the road safety organization "Trygg Trafikk" (Safe traffic).

Please tell us about the social behaviour that inspired the work

It seems that people in Norway think bicycle helmets looks stupid, and they rather not use them. This again is quite stupid in itself. We try to show the audience just this.