Title | SMARTER CAR CARE |
Brand | CARY |
Product/Service | CAR, SMALL REPAIR |
Category |
G02. Challenger Brand |
Entrant
|
BÅDE Oslo, NORWAY
|
Idea Creation
|
BÅDE Oslo, NORWAY
|
Production
|
BÅDE Oslo, NORWAY
|
Post Production
|
BÅDE Oslo, NORWAY
|
Credits
Eskil Paus |
Både Og AS |
Copywriter |
Øystein Haare |
Både Og AS |
Producer |
Lars-Olav Seim |
Både Og AS |
Producer |
Ola-Per Ekblom |
Både Og AS |
Boss |
Alex Herron |
Både Og AS |
Film Director |
Jens Ramborg |
Både Og AS |
Photographer |
Joachim Sandvik |
Både Og AS |
Sound Engineer |
Magnus Andersen |
Både Og AS |
Sound Engineer |
Write a short summary of what happens in the film
Film 1: We see a couple on a pier holding each other. They are obviously a couple. A voice over tells us that he has had a relationship with those to for a long while now. The camera pans backwards, steady steady, and we see an old car, but fresh. The voice over is the voice of the car, it appears. It tells us about how important it is to take care of each other. Fix things. Like the couple does with the car. At Carys, a car care service in Norway.
Film 2: The same idea, but now we see a man in the wood taking pictures, probably a man that likes to be out in the wild. A voice over takes us through the narrative while the camera pans backward and a car appears. Same message: Take care of the things you love. Also nature.
Please tell us about how the work challenged / was different from the brands competitors
All smart car care services in Norway are straight forward old school garages, with oil-spill on the wall, and no style or passion. They just fix your car glass and smaller damages, and that's it. No use in building brands or trying to make strong emotions about the business. So when Cary was launched in 2021 they wanted to do something completely different in the Smart-category (Small Medium Area Repair Technique), stand out and be attractive to everyone who cared about their things... and about each other.