Title | CAREBONARA |
Brand | BARILLA |
Product/Service | BRAND |
Category |
B01. Consumer Goods |
Entrant
|
ALKEMY Milan, ITALY
|
Idea Creation
|
ALKEMY Milan, ITALY
|
Production
|
ALKEMY Milan, ITALY
|
Post Production
|
ALKEMY Milan, ITALY
|
Credits
Jan Mattassi |
Alkemy |
Creative Direction |
Jan Mattassi |
Alkemy |
creative direction and writing |
Marco Tironi |
Alkemy |
Creative direction |
Niccolò Rigo |
Allkemy |
strategy direction |
Federica Busino |
Alkemy |
project supervision |
Federica Busino |
Alkemy |
supervision |
Niccolò Rigo |
Allkemy |
strategy definition |
Sandro Maradei |
Alkemy |
Design & development Project Management |
Andrea Biolcatti |
Alkemy |
social media strategy |
Davide Cremonesi |
Alkemy |
UX direction |
Demetrio Chirico |
Alkemy |
creative |
Mattia Rinaudo |
Alkemy |
Designer |
Mauro Breda |
Alkemy |
creative |
Xavier Mairesse |
Fromatozed |
direction |
Claudia Chieffo |
Alkemy |
UI designer |
Emanuele Zarlenga |
Alkemy |
cinematography |
Francesco Michelini |
Freelance |
developer |
Lorenzo Colugnati |
Alkemy |
editor |
Edvige Crescibene |
Alkemy |
account direction |
Simone Di Mezza Cutillo |
Alkemy |
executive production |
Chiara Agresta |
Alkemy |
producer |
Daniele Esposito |
Alkemy |
line production |
Fabrizio Ferigo |
Alkemy |
editing |
Filippo Giordani |
Alkemy |
producer |
Andrea Metafuni |
Alkemy |
set photographer |
Camillo Sancisi |
Alkemy |
credits animation |
Mirko De Crescenzo |
Jackleg Studio Srl |
sound designer |
Walter Volpatto |
Company3 |
color correction |
Massimo Paternoster |
Alkemy |
creative |
Salvatore Specchia |
Alkemy |
creative |
Giulio Frittaion |
Alkemy |
creative |
Yuri Alessandro Alfieri |
Alkemy |
creative |
Federico Capitani |
Alkemy |
creative |
Christian Leoni |
Alkemy |
creative |
Write a short summary of what happens in the film
1944, Rome has been liberated. The troops are exhausted and their Commander looks for a way to rev up their morale. A young soldier, Robbins, is given his first mission: to organize a great meal. The task isn’t easy: Robbins wants to make the soldiers feel at home just for a moment, but it’s wartime and good food is scarce. So he partners with an Italian cook and challenges him to create an ambitious recipe. Regardless of their differences, be they linguistic, cultural or just gastronomical, they manage to find a solution, inspired by the Allies’ “K” rations: dehydrated eggs and bacon. In a race against time, Robbins and the cook create the first carbonara to take care of the Allied soldiers. The dish is an instant success that proves how little it takes to bring everyone together. In 1944 as today.
Cultural / Context information for the jury
The film is set in wartime Italy, but the similarities with the year we’ve just been through are obvious. The pandemic as a “war”, the economic and social consequences, and the need for someone to take care of the people most affected by the pandemic. In the words of Shots.net, Carebonara is “a testament to a lot of the things that many people have missed. Family gatherings, good meals, and healthy cultural exchange.”