Case Film

Film

Title	THE PLAYLIST SONG
Brand	TWINTOES
Product/Service	TWINTOES
Category	G02. Challenger Brand
Entrant	MORTIERBRIGADE Brussels, BELGIUM
Idea Creation	MORTIERBRIGADE Brussels, BELGIUM
Media Placement	MORTIERBRIGADE Brussels, BELGIUM
PR	MORTIERBRIGADE Brussels, BELGIUM
Production	MORTIERBRIGADE Brussels, BELGIUM
Post Production	MORTIERBRIGADE Brussels, BELGIUM

Name	Company	Position
Philippe De Ceuster / Jens Mortier / Joost Berends	mortierbrigade	Creative Directors
Antoine Geluck	poumtchak	Musician
Nicolas Mouquet	mortierbrigade	Copywriter
Geoffrey Masse	mortierbrigade	Art Director
Louis Vielle	mortierbrigade	Social Media Creatvie

Write a short summary of what happens in the film

To attract the attention of Spotify curators, we created a song and a music video made from the official Spotify playlists. Taking a unique approach to song writing and sound building, Twin Toes Ingeniously put 33 Spotify playlists names together a gave them a new meaning: a heartbreak that we would try to forget through streaming music. Taking inspiration from 2000s indie vibes and videogame soundtracks slotting these nuanced samples into stories made from words that don’t mean much separately yet come together as a tale rooted in love and loss.

Please tell us about how the work challenged / was different from the brands competitors

We challenged the music industry's habits, and turned them around.