THE PLAYLIST SONG

Silver Eurobest Award

Case Film

Film

TitleTHE PLAYLIST SONG
BrandTWINTOES
Product/ServiceTWINTOES
Category G02. Challenger Brand
Entrant MORTIERBRIGADE Brussels, BELGIUM
Idea Creation MORTIERBRIGADE Brussels, BELGIUM
Media Placement MORTIERBRIGADE Brussels, BELGIUM
PR MORTIERBRIGADE Brussels, BELGIUM
Production MORTIERBRIGADE Brussels, BELGIUM
Post Production MORTIERBRIGADE Brussels, BELGIUM
Credits
Name Company Position
Joost / Philippe / Jens Berends / De Ceuster / Mortier mortierbrigade Creative Directors
Antoine Geluck Chance Musician
Nicolas Mouquet mortierbrigade Copywriter
Geoffrey Masse mortierbrigade Art Director

Write a short summary of what happens in the film

To attract the attention of Spotify curators, we created a song and a music video made from the official Spotify playlists. Taking a unique approach to song writing and sound building, Twin Toes Ingeniously put 33 Spotify playlists names together a gave them a new meaning: a heartbreak that we would try to forget through streaming music. Taking inspiration from 2000s indie vibes and videogame soundtracks slotting these nuanced samples into stories made from words that don’t mean much separately yet come together as a tale rooted in love and loss.

Please tell us about how the work challenged / was different from the brands competitors

We challenged the music industry's habits, and turned them around.