Title | KETTLEBELL |
Brand | DOCMORRIS |
Product/Service | DOCMORRIS |
Category |
G07. Corporate Purpose & Social Responsibility |
Entrant
|
JUNG VON MATT Hamburg, GERMANY
|
Idea Creation
|
JUNG VON MATT Hamburg, GERMANY
|
Production
|
MARKENFILM Hamburg, GERMANY
|
Post Production
|
INFECTED POSTPRODUCTION Hamburg, GERMANY
|
Additional Company
|
2WEI MUSIC Hamburg, GERMANY
|
Additional Company 2
|
ARRI MEDIA GMBH München, GERMANY
|
Additional Company 3
|
DOCMORRIS - DIE APOTHEKE. Heerlen, THE NETHERLANDS
|
Credits
Frank Müller |
DocMorris N.V. |
Chief Marketing Officer |
Gil Pfitzenmaier |
DocMorris N.V. |
Director of Marketing |
Hannah Polczyk |
DocMorris N.V. |
Head of Brand & Content |
Dörte Spengler-Ahrens |
Jung von Matt AG |
Managing Director Creation |
Alex Schmid |
Jung von Matt AG |
Creative Director |
Dennis Wendt |
Jung von Matt AG |
Senior Producer |
Natalie Martens |
Jung von Matt AG |
Client Service Director |
Olasumbo Pinheiro |
Jung von Matt AG |
Concept, Copywriter |
Ibrahem Ghhareib |
Jung von Matt AG |
Concept, Art Director |
Tasja Oldach |
Jung von Matt AG |
Senior Project Manager |
Viktor Mahé |
Jung von Matt AG |
Junior Project Manager |
Marc Strass |
Markenfilm Hamburg GmbH |
Executive Producer / Head of Production |
Tim Freudenthal |
Markenfilm Hamburg GmbH |
Assistant Producer |
Alan Finlay |
Markenfilm Hamburg GmbH |
1st AD |
Sune Sorenson |
AgentZoo |
Director |
Martin Bardrum |
AgentZoo |
Agent |
Ditte Birk |
Freelance |
International PR Manager |
Franz Lustig |
Cosmic Talents |
DOP |
Marie Berg |
Cosmic Talents |
Agent |
Pauline Perez |
Cosmic Talents |
Agent |
Marine Boisse |
Cosmic Talents |
Assistant |
André Gelhaar |
Freelance |
Editor |
Philipp Orgassa |
ARRI Media GmbH |
Colourist |
Julia Dobler |
ARRI Media GmbH |
Head of Commercial |
Mathias Knöfler |
ARRI Media GmbH |
Producer Colour |
Mathilda Barchmann |
ARRI Media GmbH |
Grading Assistant |
Nathan Padgett |
2WEI Music GmbH |
Composer |
Simon Heeger |
2WEI Music GmbH |
Composer |
Christian Vorländer |
2WEI Music GmbH |
Composer |
Clarissa Beckert |
2WEI Music GmbH |
Music Supervisor |
Tilbert Oelke |
Freelance |
Storyboard Artist |
Paolo Tresoldi |
Freelance |
Concept |
Write a short summary of what happens in the film
The heartwarming films tells the story of an old man who prepares for the holiday, in spite of his health, so that he can share a special moment with his grand-daughter on Christmas Day.
He lives alone and realizes that the holidays are coming and he will finally be with his family again. He decides that to make this holiday more meaningful, he has to prepare: not just emotionally, but also physically. He finds his old kettlebell and starts to train religiously every single day- he can’t afford to fail. But why a kettlebell? We don’t know yet.
Christmas day comes and he lifts his grand-daughter to place a beautiful star on top of the Christmas tree. He lifts her in the same motion as he lifts his kettlebell during training, without missing a beat. At the end, they share an emotional moment because it was all worth it.
Please tell us how the brand purpose inspired the work
As a digital pharmacy and health provider DocMorris advocates that people can and should spend more time with their loved ones.
The film was conceived for a special time: when Christmas 2020 was going to be a unique kind of holiday due to the Covid-19 pandemic.
During this time, there was a global shift in values, community, and attitudes towards others. Our work reflected these values by showing how people can go the extra step to cherish others in their lives a lot more.