RENAULT CAPTUR E-TECH HYBRID - NOTHING CAN STOP YOU
Title | RENAULT CAPTUR E-TECH HYBRID - NOTHING CAN STOP YOU |
Brand | RENAULT |
Product/Service | RENAULT CAPTUR E-TECH HYBRID |
Category |
A03. Travel, Leisure, Retail, Restaurants & Fast Food Chains |
Entrant
|
PUBLICIS CONSEIL Paris, FRANCE
|
Idea Creation
|
PUBLICIS CONSEIL Paris, FRANCE
|
Production
|
GRAND BAZAR Paris, FRANCE
|
Additional Company
|
RENAULT Paris, FRANCE
|
Credits
Marco Venturelli |
PUBLICIS CONSEIL |
President overseeing creativity |
Marco Venturelli |
PUBLICIS CONSEIL |
President overseeing creativity |
Marcelo Vergara |
PUBLICIS CONSEIL |
Creative Director |
Aurélie Breton |
PUBLICIS CONSEIL |
Creative Director |
Bénédicte Pelletan |
PUBLICIS CONSEIL |
Creative Director |
Thomas Roques |
PUBLICIS CONSEIL |
Art Director |
Marine Badel |
PUBLICIS CONSEIL |
Art Director |
Antoine Giraud |
PUBLICIS CONSEIL |
Copywriter |
Luc Gesell |
PUBLICIS CONSEIL |
Copywriter |
Sophie Bouyer |
PUBLICIS CONSEIL |
Agency Producer |
Stéphane Gaillard |
PUBLICIS CONSEIL |
Account Manager |
Hugues Reboul |
PUBLICIS CONSEIL |
Account Manager |
Emmanuelle Krzeminski |
PUBLICIS CONSEIL |
Account Manager |
Grégoire Verdet |
PUBLICIS CONSEIL |
Account Manager |
Gaëlle Morvan |
PUBLICIS CONSEIL |
Account Manager |
Morgane Collet |
PUBLICIS CONSEIL |
Account Manager |
Priyanka-Lisa Sen |
PUBLICIS CONSEIL |
Account Manager |
Marie Blineau |
PUBLICIS CONSEIL |
Account Manager |
Laura Ceylan |
PUBLICIS CONSEIL |
Account Manager |
Eva Chapiteau |
PUBLICIS CONSEIL |
Strategic Planner |
Bérengère Marlin |
PUBLICIS CONSEIL |
Account Manager |
Imène Sellaoui |
PUBLICIS CONSEIL |
Producer |
Jean-Baptiste Santoul |
Ferrero |
President Managing Director |
Katia Lewkowicz |
Grand Bazar |
Realisator |
Mathias Rudh |
Grand Bazar |
DOP |
Juliette Desmarescaux |
24/7 |
Producer |
Maxime Bouyer |
24/7 |
Line Producer |
Marie Zajdman |
Ferrero |
Region Marketing Manager |
Maxime Bouyer |
24/7 |
Line Producer |
Sara Fratus |
Ferrero |
Group Chief |
Laurent Seigneur |
Prodigious |
Post Production |
Amélie Chabert |
Ferrero |
Product Manager |
Thierry Hoss |
Start-Rec |
Film Editor |
Julien Alary |
Start-Rec |
Cabrilator |
Write a short summary of what happens in the film
At the heart of this film, a former great sportsman wants to relive the sensations of a race in memories of his youth. While the emotions remain, the physical capacities have run out of steam. To encourage him, his daughter at the wheel of the new Hybrid Captur and his lifelong friends decide to follow him throughout this challenge. When his daughter notices her father is getting tired, she asks him to stop. Determined to finish his race as he did back then, he refuses and is determined not to take a break. While all the lights are "green", those close to him feign the need to refuel while the new E-tech hybrid powertrain of the new Captur guarantees savings of up to 40%.
Cultural / Context information for the jury
A flagship model of the SUV market, the Renault Captur has become a staple in the automotive market in just a few years. This year, the diamond brand is innovating by developing its plug-in hybrid E-Tech technology for this iconic vehicle.
Capitalizing on the conventions of a feature film, Renault have imagined a campaign as a true hymn to life and, on this occasion, reaffirms a historic link with cycling enthusiasts.