| Title | THE GHOST |
| Brand | IKEA |
| Product/Service | IKEA FOR A SAFE HOME |
| Category |
A02. Script |
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Entrant
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TRIAD ADVERTISING Prague, CZECH REPUBLIC
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Idea Creation
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TRIAD ADVERTISING Prague, CZECH REPUBLIC
|
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Idea Creation 2
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IKEA CZECH REPUBLIC Prague, CZECH REPUBLIC
|
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Media Placement
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DENTSU CZECH REPUBLIC S.R.O. Prague, CZECH REPUBLIC
|
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PR
|
OGILVY Prague, CZECH REPUBLIC
|
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PR 2
|
SEESAME Bratislava, SLOVAK REPUBLIC
|
|
Production
|
BISTRO FILMS Prague, CZECH REPUBLIC
|
Credits
| Marek Vomočil |
IKEA |
Project Leader |
| Petra Jankovičová |
Triad Advertising |
Strategy Director |
| Marek Partyš |
Bistro Films |
Idea Maker& Film Director |
| Matouš Fridrich |
Triad Advertising |
Creative Director |
| Maroš Hámorský |
Triad Advertising |
Senior Copywriter |
| Matej Paluš |
Triad Advertising |
Account Director |
| Barbora Ivánová |
Triad Advertising |
Art Director |
| Nina Feriancová |
Bistro Films |
Production Designer |
| NIkola Luzárová |
Triad Advertising |
Account Manager |
| Soňa Mládková |
Triad Advertising |
Graphic Designer |
| David Hofmann |
Bistro Films |
DOP |
| Jan Hofman |
Bistro Films |
AC |
| Viliam Béreš |
Bistro Films |
Music |
| Jiří Ptáček |
Bistro Films |
Executive Producer |
| Tomáš Kutlák |
Bistro Films |
AC |
| Jan Beran |
Lokacni.cz |
Locations |
| Hannibal Lang |
Uitch Iscratch |
Colorist |
| Štěpán Drechsler |
Bistro Films |
AD |
| Ondřej Novák |
Locacni.cz |
Locations |
| Pavel Poličár |
Bistro Films |
SFX |
| Tereza Slabá |
Bistro Films |
Production Manager |
| Jan Sléška |
R.U.R. |
Post Sound |
Write a short summary of what happens in the film
A woman alone in a house is terrorized by an invisible malevolent force – glassware mysteriously smashes on the floor, creaky doors slam shut, objects are hurled at her, her wallet empty while shopping…
The film probes the veneer of a seemingly perfect IKEA household dripping with sleek Scandinavian style to reveal the reality of living in fear at home. The unseen aggressor turns out to be a more mundane, but no less sinister being – her partner.
With domestic violence having increased during the pandemic, worrying stats reveal that 47% of women in the region have experienced some kind of abuse at home. It ends with the tagline “domestic abuse is real, even if it’s not visible,” and as many of the victims say, the fear and psychological abuse is worse than bruises. The film is part of IKEA’s mission statement that ‘every home should be a safe place’.
Cultural / Context information for the jury
The role of women in society is irreplaceable. This was also pointed out by the ongoing coronavirus crisis, which has multiplied the day-to-day challenges facing women. Reconciling work and family life, labor market insecurity and the growing incidence of violence against women are serious and long-standing issues that are closely linked to the issue of equality between women and men.
Domestic violence in CZSKHU region in numbers
• 47% women have experienced some form of psychological abuse (FRA research)
• 21% women have experienced physical or sexual abuse (FRA research)
• 40% victims of domestic violence decided to seek help during the first wave of the pandemic
The system in our region acts as if the problem doesn’t exist. There are outrageously low penalties for domestic abusers, an absolute lack of support systems for the victims, and zero education about the issue in law enforcement bodies and the healthcare system.
Provide the full film script in English.
A woman alone in a house is terrorized by an invisible malevolent force – glassware mysteriously smashes on the floor, creaky doors slam shut, objects are hurled at her, her wallet empty while shopping…
The film probes the veneer of a seemingly perfect IKEA household dripping with sleek Scandinavian style to reveal the reality of living in fear at home. The unseen aggressor turns out to be a more mundane, but no less sinister being – her partner.
With domestic violence having increased during the pandemic, worrying stats reveal that 47 percent of Czech, Slovak and Hungarian women have experienced some kind of abuse at home. It ends with the tagline “domestic abuse is real, even if it’s not visible,” and as many of the victims say, the fear and psychological abuse is worse than bruises. The film is part of IKEA’s mission statement that ‘every home should be a safe place’.