THE LIFT

Bronze Eurobest Award

Demo Film

Film

TitleTHE LIFT
BrandWINAMAX
Product/ServiceONLINE SPORT BETTING
Category B05. Visual Effects
Entrant WANDA+ Paris, FRANCE
Idea Creation TBWA\PARIS, FRANCE
Production WANDA+ Paris, FRANCE
Production 2 PULSE FILMS London, UNITED KINGDOM
Post Production THE MILL London, UNITED KINGDOM
Post Production 2 TENTHREE EDITING London, UNITED KINGDOM
Credits
Name Company Position
Benjamin Marchal TBWA Paris Executive Creative Director
Faustin Claverie TBWA Paris Executive Creative Director
Lucie Vallotton TBWA Paris Art Director
Vincent Cusenier TBWA Paris Copywriter
Maxime Boiron TBWA Paris CEO Else & Head of TV Production
Benoit Duchemin TBWA Paris Creative Producer
Sam Pilling Wanda Productions Director
Kasper Tuxen Wanda Productions Cinematographer
Patrick Barbier Wanda Productions Executive Producer
Olivier Dubocage Wanda Productions Executive Producer
Romain Cavagnac Wanda Productiond Line Producer
ChloƩ Goueilhe Wanda Productions Production Coordinator
Andrew Kelly Wanda Productions Production Designer
Clement Pignal Wanda Productions Post-Producer
Ellie Johnson Tenthree Editor
Carl Norton The Mill London Shoot Supervisor / 2D Lead Artist
Kate Gabriel The Mill London 3D Lead Artist
Olivier Lefebvre Else Head of Music and Sound
Fabrice Pouvreau Else Music and Sound Producer
Fanny Mithois Else Music and Sound Producer
Alexandre Robieux Else Sound Engineer
Constance Duhourceau Else Music Business Affairs
Marion Le Guluche Else Music Business Affairs

Write a short summary of what happens in the film

After winning an online sports bet, a son sends his mother on an elevator ride, which speeds up and takes off through all the floors of the building, to the first class of a plane. A spectacular climb that causes quite a bit of damage along the way and an emotional ride for the mother until she settles into the plane at the height of her happiness. A smashing and powerful epic adventure with a touch of humor to the sound of Elvis' If I Can Dream.

Tell the jury about the visual effects and summarise any relevant challenges or techniques.

The overall brief was to bring maximum destruction! The heaviest post scenes were the swimming pool and penthouse, where we shot 1/3 and 1/2 scale lifts respectively. Shooting miniatures requires a fair amount of maths, so we prepped and tested before heading into the shoot. For a lot of the other scenes, we managed to capture a certain amount of chaos and destruction in-camera and build it up afterwards. It was a huge production effort with large set builds on gimbals and a full-scale lift shaft for the lift to run through. With almost all of the spot being a studio shoot we had a fair amount of matte painting to do. We also created full CG environments for when the lift is up high in the sky. The job involved producing lots of dust, debris, liquid, smoke, atoms, not to mention clouds, cracks and explosions.