Title | RENEW - 1959 |
Brand | RENAULT |
Product/Service | RENAULT OCCASIONS |
Category |
A04. Production Design / Art Direction |
Entrant
|
HENRY Paris, FRANCE
|
Idea Creation
|
PUBLICIS CONSEIL Paris, FRANCE
|
Production
|
HENRY Paris, FRANCE
|
Credits
Martin Werner |
Henry |
Director |
Write a short summary of what happens in the film
Refurbishing more than just the vehicles, Publicis Conseil and Martin Werner's latest spot for Renault puts a distinctly modern 'old' car in 1960's Paris in order to draw attention to the brand's age-old sustainability efforts.
Cultural / Context information for the jury
French automaker Renault is the first to refurbish automobiles and has been doing so since 1959.
Tell the jury about the production design / art direction. You may wish to comment on choices, challenges or effects.
We had to rebuild an entire street as well as Renault dealership in the late 1950's fashion. This included the work of over 300 extras and an extensive crew to make the streets of Prague look like France in the New Wave cinema unmistakable look.