| Title | KEEP ON FALLIN' |
| Brand | BOUYGUES TELECOM |
| Product/Service | SMARTPHONE REPLACEMENT |
| Category |
A01. Direction |
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Entrant
|
FRENZY Paris, FRANCE
|
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Idea Creation
|
BETC Paris, FRANCE
|
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Production
|
FRENZY Paris, FRANCE
|
Credits
| Vellas . |
Frenzy Paris |
Director |
Write a short summary of what happens in the film
A young couple who meet while trying to catch a falling smartphone. A love at first sight under the sign of clumsiness that will mark their story. We then follow their moments of life together, the big ones as well as the small ones, for two and then for several, punctuated by the inexorable falls of a smartphone in a hypnotic slow motion, according to their clumsiness and to the rhythm of Alicia Keys' Falling.
Cultural / Context information for the jury
Who has never dropped his smartphone? And when we say drop, we usually mean breakage. Because in case of breakage, only 1 out of 3 French people think to have their smartphone repaired, while extending the life of a smartphone by one year would reduce its carbon footprint by 30%.
Tell the jury anything relevant about the direction. Do not name the director.
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