Title	BE YOURSELF AND MORE
Brand	H&M
Product/Service	H&M
Category	A03. Casting
Entrant	NEW LAND Stockholm, SWEDEN
Idea Creation	STRANGE CARGO FILM Stockholm, SWEDEN
Production	NEW LAND Stockholm, SWEDEN

Name	Company	Position
Natanael Ericsson	new-land	Director
Caroline Sandberg	new-land	Producer
Therese Engberg	new-land	Executive Producer
Tim Lorentzén	N/A	Cinematographer
Sofia Björkman	new-land	Producer
Charlotte Hurtig	new-land	Production Manager
Louise Scheja	new-land	Production Coordinator
Adam Singodia	N/A	2nd Unit DoP
Trine Pillay	new-land	Executive Producer
Anna Granditsky	Strange Cargo Film	Agency Producer
Tee Lapan	Strange Cargo Film	Casting Coordinator
Tobias Reiner	N/A	1st AD
Helen Fröling	N/A	Line Producer
Simon Ponten	AoA	Editor
Gustav Karlström	Ohlogy	Music Composer
Oskar Larsson	TINT	Colourist

Write a short summary of what happens in the film

"Be Yourself And More" for H&M encourages people to celebrate diversity in all its forms. The film focuses on the utility of fashion in examining self-expression regardless of gender, race, age, or sexuality.

Cultural / Context information for the jury

The film is set in a world with a progressive view on gender, sexuality, race, and age, in a world that celebrates equality and strives to understand and appreciate our differences.

Tell the jury about the casting process.

In order to encourage accepting and appreciating people with different backgrounds and cultural environments, the casting process was extremely significant. There was particular emphasis on showing a diverse cast, but one that reflected the authentic world we live in.