RENAULT KANGOO VAN - OPEN FOR BIG THINGS
Title | RENAULT KANGOO VAN - OPEN FOR BIG THINGS |
Brand | RENAULT |
Product/Service | KANGOO VAN |
Category |
A04. Production Design / Art Direction |
Entrant
|
PUBLICIS CONSEIL Paris, FRANCE
|
Idea Creation
|
PUBLICIS CONSEIL Paris, FRANCE
|
Production
|
DIPLOMATS Paris, FRANCE
|
Post Production
|
MIKROS Paris, FRANCE
|
Credits
Agathe Bousquet |
PUBLICIS CONSEIL |
President |
Marco Venturelli |
PUBLICIS CONSEIL |
President overseeing creativity |
Marcelo Vergara |
PUBLICIS CONSEIL |
Creative Director |
Yves-Eric Deboey |
PUBLICIS CONSEIL |
Artistic Director |
Mathieu Degryse |
PUBLICIS CONSEIL |
Copywriter |
Caroline Petruccelli |
PUBLICIS CONSEIL |
Agency Producer |
Hugues Reboul |
PUBLICIS CONSEIL |
Account Team |
Grégoire Verdet |
PUBLICIS CONSEIL |
Account Team |
Frederik Volpert |
PUBLICIS CONSEIL |
Account Team |
Arnault Bernardin |
PUBLICIS CONSEIL |
Account Team |
Téa Jeansonnie |
PUBLICIS CONSEIL |
Account Team |
Arnaud Belloni |
Renault |
Brand team |
Laurent Aliphat |
Renault |
Brand team |
Marika Doulas |
Renault |
Brand team |
Aurore Henry |
Renault |
Brand team |
Lope Serrano |
Diplomats |
Director |
Kasper Andersen |
Diplomats |
DOP |
Solal Micenmacher |
Diplomats |
Producer |
Guillaume Lefrançois |
PUBLICIS CONSEIL |
Line producer |
Nicolas Larrouquere |
Freelance |
Editor |
Mathieu Toullet |
Mikros |
Calibrator |
Write a short summary of what happens in the film
A repeated visual process referring to the side opening "open sesame by RenaultTM" accompanies us throughout the film, punctuated by the little girl's voice telling us the different stages of the success of this enterprise.
Cultural / Context information for the jury
Since the launch of the first generation, Renault Kangoo Van has always been able to innovate to meet the expectations of the most demanding professionals. The new Renault Kangoo Van is no exception to the rule, offering a new design but also a major innovation: "open sesame by RenaultTM ", the side opening of 1.45m without a central pillar, which makes it the widest side access in its category.
Tell the jury about the production design / art direction. You may wish to comment on choices, challenges or effects.
We had a big challenge because we decided to one big place connecting each scenario with the doors of the car and each was open automatically when the camera arrived.
Another big challenge was to shoot this like if it is stop motion but without stop motion, we have doubles of the main actors and everybody acting freeze when the director said action.