RENAULT KANGOO VAN - OPEN FOR BIG THINGS

TitleRENAULT KANGOO VAN - OPEN FOR BIG THINGS
BrandRENAULT
Product/ServiceKANGOO VAN
Category A04. Production Design / Art Direction
Entrant PUBLICIS CONSEIL Paris, FRANCE
Idea Creation PUBLICIS CONSEIL Paris, FRANCE
Production DIPLOMATS Paris, FRANCE
Post Production MIKROS Paris, FRANCE
Credits
Name Company Position
Agathe Bousquet PUBLICIS CONSEIL President
Marco Venturelli PUBLICIS CONSEIL President overseeing creativity
Marcelo Vergara PUBLICIS CONSEIL Creative Director
Yves-Eric Deboey PUBLICIS CONSEIL Artistic Director
Mathieu Degryse PUBLICIS CONSEIL Copywriter
Caroline Petruccelli PUBLICIS CONSEIL Agency Producer
Hugues Reboul PUBLICIS CONSEIL Account Team
Grégoire Verdet PUBLICIS CONSEIL Account Team
Frederik Volpert PUBLICIS CONSEIL Account Team
Arnault Bernardin PUBLICIS CONSEIL Account Team
Téa Jeansonnie PUBLICIS CONSEIL Account Team
Arnaud Belloni Renault Brand team
Laurent Aliphat Renault Brand team
Marika Doulas Renault Brand team
Aurore Henry Renault Brand team
Lope Serrano Diplomats Director
Kasper Andersen Diplomats DOP
Solal Micenmacher Diplomats Producer
Guillaume Lefrançois PUBLICIS CONSEIL Line producer
Nicolas Larrouquere Freelance Editor
Mathieu Toullet Mikros Calibrator

Write a short summary of what happens in the film

A repeated visual process referring to the side opening "open sesame by RenaultTM" accompanies us throughout the film, punctuated by the little girl's voice telling us the different stages of the success of this enterprise.

Cultural / Context information for the jury

Since the launch of the first generation, Renault Kangoo Van has always been able to innovate to meet the expectations of the most demanding professionals. The new Renault Kangoo Van is no exception to the rule, offering a new design but also a major innovation: "open sesame by RenaultTM ", the side opening of 1.45m without a central pillar, which makes it the widest side access in its category.

Tell the jury about the production design / art direction. You may wish to comment on choices, challenges or effects.

We had a big challenge because we decided to one big place connecting each scenario with the doors of the car and each was open automatically when the camera arrived. Another big challenge was to shoot this like if it is stop motion but without stop motion, we have doubles of the main actors and everybody acting freeze when the director said action.