Title | TWO BROTHERS |
Brand | LA REDOUTE |
Product/Service | BRAND |
Category |
A01. Direction |
Entrant
|
LA REDOUTE Roubaix, FRANCE
|
Idea Creation
|
FRED & FARID Paris, FRANCE
|
Production
|
QUAD STORIES Paris, FRANCE
|
Credits
Fred et Farid |
FRED & FARID Paris |
Chief Creative Officer |
Olivier Lefebvre |
FRED & FARID Paris |
Executive Creative Director |
Séverine Autret |
FRED & FARID Paris |
Managing director |
Leslie Hatchwell |
FRED & FARID Paris |
Agency Supervisors |
Amélie Poisson |
La Redoute |
Brand Supervisors |
Marie Guillemot |
La Redoute |
Brand Supervisors |
Maylis Lasagesse |
La Redoute |
Brand Supervisors |
Mélanie Dufour |
La Redoute |
Brand Supervisors |
Yann Rougeron |
FRED & FARID Paris |
Art Director |
Yann Rougeron |
FRED & FARID Paris |
Copywriter |
Agathe Michaux Terrier |
FRED & FARID Paris |
Agency Producer |
Maud Whittle |
FRED & FARID Paris |
Agency Producer |
Quad Stories |
Quad Stories |
Production Company |
Seydi Bayrak |
Quad Stories |
Producer |
Géraldine Nakache |
Quad Stories |
Director |
George Lechaptois |
Quad Stories |
Cinematographer |
Camille Lipmann |
Quad Stories |
Line Producer |
Nabia Amraoui |
Quad Stories |
Production coordinator |
Fix studio |
Fix studio |
Post-Production |
Claire Prud'homme |
Fix studio |
Post Producer |
Dorian Rigal-Ansous |
Fix studio |
Editor |
Frédéric Poteau |
Fix studio |
Color Grader |
Thomas Canu |
Fix studio |
Graphist |
Massive Music Amsterdam |
Fix studio |
Music Production |
Pierre Carnet |
Fix studio |
Music Supervisor |
Chien Noir "Histoire Vraie" |
Fix studio |
Music |
Benjamin Desplanques |
Benzene |
Sound Post-Production |
Write a short summary of what happens in the film
When a child leaves the family nest, it is the whole balance of a household that is reshaped. It is this universal experience, which we might have all faced at one time, that is portrayed in this film entitled "Two Brothers".
This movie tells the story of two brothers who live with their parents. They love one another as they fight. The older brother is a real role model for the younger one. But one day, the older brother graduates and leaves to go to college in another city. The start of his independence. He leaves his younger brother, and his parents, behind at home. But before leaving, he wants to offer his brother one last gift.
Cultural / Context information for the jury
In France, in the context of a health crisis that has lasted for more than a year, our relationship with the family has changed. We had to learn to live with our family 24/7, and even work remotely during the various lockdowns we experienced. We also had to stay away from our relatives for very long periods of time. La Redoute is a leading e-commerce brand that has been part of French lives for 180 years and aims to be the favourite lifestyle platform for families. For nearly 50 years, each French household owned a printed shopping brochure. This catalogue is no longer available, but it has become an iconic object in everyone's memories.
In these difficult times, La Redoute wanted to address all families by bringing a kind perspective on the universal stories of family life and to highlight its place at the heart of every family.
Tell the jury anything relevant about the direction. Do not name the director.
We did not approach this film as a classic advertising commercial, but as a short film. That's why we chose to call upon a feature film director, well known to the general public. She succeeded in bringing her own vision full of kindness and her talent to narrate these small moments of the everyday life of a family. For this film, we were inspired by French comedy cinema. The picture of the film is cinematographic, but the direction was intentionally set aside for the purpose of storytelling, mixing humour and tenderness, thus leaving a large place to the performance of the actors, both touching and natural.