Title | LITTLE ROBOT |
Brand | HUAWEI |
Product/Service | HUAWEI |
Category |
B04. Animation |
Entrant
|
OGILVY GERMANY Frankfurt, GERMANY
|
Idea Creation
|
OGILVY GERMANY Frankfurt, GERMANY
|
Production
|
MARC ALGRANTI MUSIC Cape Town, SOUTH AFRICA
|
Post Production
|
ARS THANEA Warsaw, POLAND
|
Additional Company
|
HUAWEI TECHNOLOGIES Shenzhen, CHINA
|
Additional Company 2
|
CAN CAN CLUB Buenos Aires, ARGENTINA
|
Credits
Dr. Stephan Vogel |
Ogilvy |
Creative Chairman |
Bjoern Bremer |
Ogilvy |
Chief Creative Officer |
Siyamak Jung |
Ogilvy |
Chief Creative Officer |
Peter Strauss |
Ogilvy |
Creative Director |
Sergej Chursyn |
Ogilvy |
Art Director |
David Krueger |
Ogilvy |
Copywriter |
Heloise Touffu |
Ogilvy |
Account Management |
Fiona Kao |
Ogilvy |
Account Management |
Vanessa Bauer |
Ogilvy |
Account Management |
Angela Chou |
Ogilvy (Singapore) |
Account Management |
Tanja Frohwerk |
Ogilvy |
Agency Producer |
Benoit Wiesser |
Ogilvy (Singapore) |
Strategy |
Alix Trinh |
Ogilvy (Singapore) |
Strategy |
Mariano Bergara |
Can Can Club – Mab & Becho |
Director |
Becho Lo Bianco |
Can Can Club – Mab & Becho |
Director |
Marta Krol |
Ars Thanea |
Film Producer |
Agnieszka Koterba |
Ars Thanea |
Film Producer |
Marc Algranti |
Marc Algranti Music |
Music Production |
Aaron Mirman Heslin |
Freelancer |
Composer/Arranger |
Piper Lastrapes |
Freelancer |
Singer |
Xavier Wong |
HUAWEI |
Client |
Chatherine Du |
HUAWEI |
Client |
Sally Gao |
HUAWEI |
Client |
Write a short summary of what happens in the film
To more than half of humanity, a little more tech would make a massive difference. So Huawei started “Tech4All”, a global initiative for digital inclusion in education, environment, economic development and healthcare. To create positive vibe and get people to join and support, we created a charming mascot – and sent him on a journey around a wonderful little world, spreading tech to where it is needed most. The song “A million dreams” provides the congenial soundtrack to his adventures. As of today, more than 820.000 viewers have seen how tech can make millions of dreams come true.
Tell the jury about type(s) of animation used and summarise any relevant challenges or techniques.
We used digital technology (3D animation) to celebrate digital technology. But we wanted the bits and bytes to look and feel like wood and wire. Not digitally incorporeal, but as warm and real and tangible as possible. Creating a toy world full of loving detail and cute creatures, so vivid you almost hear the soft clicking and whirring of the machinery underneath.