Title | THE LIFT |
Brand | WINAMAX |
Product/Service | ONLINE SPORT BETTING |
Category |
A07. Use of Licensed / Adapted Music |
Entrant
|
WANDA+ Paris, FRANCE
|
Idea Creation
|
TBWA\PARIS, FRANCE
|
Production
|
WANDA+ Paris, FRANCE
|
Production 2
|
PULSE FILMS London, UNITED KINGDOM
|
Post Production
|
THE MILL London, UNITED KINGDOM
|
Post Production 2
|
TENTHREE EDITING London, UNITED KINGDOM
|
Credits
Benjamin Marchal |
TBWA Paris |
Executive Creative Director |
Faustin Claverie |
TBWA Paris |
Executive Creative Director |
Lucie Vallotton |
TBWA Paris |
Art Director |
Vincent Cusenier |
TBWA Paris |
Copywriter |
Maxime Boiron |
TBWA Paris |
CEO Else & Head of TV Production |
Benoit Duchemin |
TBWA Paris |
Creative Producer |
Sam Pilling |
Wanda Productions |
Director |
Kasper Tuxen |
Wanda Productions |
Cinematographer |
Patrick Barbier |
Wanda Productions |
Executive Producer |
Olivier Dubocage |
Wanda Productions |
Executive Producer |
Romain Cavagnac |
Wanda Productiond |
Line Producer |
ChloƩ Goueilhe |
Wanda Productions |
Production Coordinator |
Andrew Kelly |
Wanda Productions |
Production Designer |
Clement Pignal |
Wanda Productions |
Post-Producer |
Ellie Johnson |
Tenthree |
Editor |
Carl Norton |
The Mill London |
Shoot Supervisor / 2D Lead Artist |
Kate Gabriel |
The Mill London |
3D Lead Artist |
Olivier Lefebvre |
Else |
Head of Music and Sound |
Fabrice Pouvreau |
Else |
Music and Sound Producer |
Fanny Mithois |
Else |
Music and Sound Producer |
Alexandre Robieux |
Else |
Sound Engineer |
Constance Duhourceau |
Else |
Music Business Affairs |
Marion Le Guluche |
Else |
Music Business Affairs |
Write a short summary of what happens in the film
After winning an online sports bet, a son sends his mother on an elevator ride, which speeds up and takes off through all the floors of the building, to the first class of a plane.
A spectacular climb that causes quite a bit of damage along the way and an emotional ride for the mother until she settles into the plane at the height of her happiness. A smashing and powerful epic adventure with a touch of humor to the sound of Elvis' If I Can Dream.
Tell the jury about the choice of music track.
We used a music track to help pull viewers through our whirl-wind narrative. Here, it's Elvis' If I Can Dream.
This act as the spine or backbone to our film, but rather than use a typical up-tempo, urban track full of youth and swagger, we used a piece of music that feels really unexpected and different - both stylistically and tempo-wise.