Title | ZOPHIA'S JOURNEY |
Brand | SLOVENSKA SPORITELNA |
Product/Service | BRAND COMMUNICATION |
Category |
A04. Production Design / Art Direction |
Entrant
|
ZARAGUZA Bratislava, SLOVAK REPUBLIC
|
Idea Creation
|
ZARAGUZA Bratislava, SLOVAK REPUBLIC
|
Media Placement
|
WAVEMAKER SLOVAKIA Bratislava, SLOVAK REPUBLIC
|
Production
|
BISTRO FILMS Prague, CZECH REPUBLIC
|
Credits
Ondrej Korinek |
Zaraguza |
Creative Director |
Martin Ondrušek |
Zaraguza |
Unit Creative Director |
Milan Maly |
Zaraguza |
Unit Creative Director |
Martin Ondrušek |
Zaraguza |
Art Director |
Marek Kabát |
Zaraguza |
Account Director |
Jaroslava Huljakova |
Zaraguza |
Account Team Leader |
Pavol Minar |
Zaraguza |
Strategy Director |
Miroslav Ondovcik |
Zaraguza |
Strategic Planner |
Andrej Nemček |
Zaraguza |
Graphic Designer |
Gabriela Kožiaková |
Zaraguza |
Graphic Designer |
Richard Novák |
Zaraguza |
Graphic Designer |
Eva Myjavcova |
Zaraguza |
Copywriter |
Karin Hornackova |
Zaraguza |
Copywriter |
Matej Sekerka |
Zaraguza |
Copywriter |
Ivana Fertalova |
Zaraguza |
Account Manager |
Dominika Drusanova |
Zaraguza |
Account Manager |
Write a short summary of what happens in the film
Meaningful learning from history is that every generation had hard times, and people always found a way to coop. With this optics, Zofia's journey helps to find an optimistic view of today's times.
Cultural / Context information for the jury
Slovaks are a nation with a long tradition of whining and pessimism. Covid crisis has only strengthened that attitude. Our mission is to reverse this view and inspire Slovaks to look forward to the future.
Tell the jury about the production design / art direction. You may wish to comment on choices, challenges or effects.
We went back to the roots and created beauty in the purity of filmmaking.