Title | MEETING ZOMBIES |
Brand | SLIDO |
Product/Service | SLIDO |
Category |
A04. Production Design / Art Direction |
Entrant
|
TRIAD ADVERTISING Bratislava, SLOVAK REPUBLIC
|
Idea Creation
|
TRIAD ADVERTISING Bratislava, SLOVAK REPUBLIC
|
Production
|
BISTRO FILMS Prague, CZECH REPUBLIC
|
Credits
Martin Woska |
TRIAD |
Strategy Planner / Creative Director |
Vlado Kurek |
TRIAD |
Creative Director |
Jaro Zacko |
TRIAD |
Strategy Planner |
Adam Baška |
TRIAD |
Copywriter |
Peter Baslik |
TRIAD |
Art Director |
Petr Dobiáš |
Bistro films |
Photographer |
Marek Partyš |
Bistro films |
Director |
Filip Marek |
Bistro films |
Cameraman |
Pavel Prejda |
Bistro films |
Executive Producer |
Mojaš Perović |
Bistro films |
Producer |
Write a short summary of what happens in the film
The video shot introduces different types of meeting zombies - the absent-minded Nodder, the Scroller, the Sleeper, and the Fly Catcher - illustrating the most common pitfalls of ineffective meetings. As they get gradually engaged by the Slido polls and Q&A, they are coming back to life one by one, positioning Slido as an effective weapon against unengaging meetings.
Cultural / Context information for the jury
Slido is an online platform that engages online meeting participants with live polls, Q&A, quizzes and word clouds.
Over the past year, we all spent long hours at online meetings, many of which were ineffective and unengaging. In our recent study, we found out that 49% of office workers daydream, and 42% look at the news during meetings.
The visuals are part of the Meeting Zombie campain, where we're illustrating the most common pitfalls of ineffective meetings and promoting Slido as the solution.
Tell the jury about the production design / art direction. You may wish to comment on choices, challenges or effects.
Although the concept is based on certain horror-like esthetics, you can feel this only at the level of the zombie figure, rather than on the level of the visuals. Any darkness and desaturation would chip away at the exaggeration and comicality. This is why we used deep colors, contrasting images, and subtle grading stylization fine-tuned towards a cinematographic tonality. The visual had to feel light and somehow funny.
Our intention was to picture "Meeting zombies" as real people in their natural home environment without hyperbolising the lockdown effect on the scene and their appearance too much so we dont scare the viewer. The lighting avoids dark "horrory" moods, instead strives for a bit funny and colorful visual language, in wich anyone of us can find ourselves.