Short List
Category A01. Direction
Entrant ANORAK Berlin, GERMANY
Idea Creation BBDO Berlin, GERMANY
Idea Creation 2 ALMAPBBDO São Paulo, BRAZIL
Production ANORAK Berlin, GERMANY
Name Company Position
Till Diestel BBDO Group Germany GmbH Chief Creative Officer
Luiz Sanches AlmapBBDO Chief Creative Officer
Josy Paul BBDO India Global Creative Lead
Wolfgang Warzilek BBDO Berlin GmbH Creative Director Sound
Erick Barrios Hernández BBDO Berlin GmbH Creative Director
Pedro Corbett AlmapBBDO Creative Director / Copywriter
Deepanjali Singh BBDO Berlin GmbH Art Director:
Erin Conboy BBDO Berlin GmbH Art Director:
André Vervloet (Firulo) AlmapBBDO Art Director
Florestan Roesemann BBDO Berlin GmbH Copywirter
Dara Luise Kleyer BBDO Berlin GmbH Copywriters
Bruno Bizuti AlmapBBDO Copywriters
Mark Andree BBDO Berlin GmbH Managing Director:
Kadia Sow BBDO Berlin GmbH Senior Account Manager
Alexander Geier BBDO Berlin GmbH Agency Producer:
Catherine Baikousis ANORAK Film GmbH Executive Producer:
Yan Schönefeld ANORAK Film GmbH Producer
- - Strangelove Studio 8 Post Production Company
Bevil Schwartz Strangelove Studio 8 Producer Post Production
Caribou - - Music/Composer
Calle Budde Ross - Sound Designer
- - Ponytail Sound AB Audio Production House
Joanna Nordahl - Director
Tim Lorentzén - Director Of Photography
Emma Backmann - Editor
Michelle Leight Collins - Make-up Artist
Neil McClean - Styling:
Irma van Heerden - Setting
- - Kayos Casting Casting
- - Gray's Casting Casting
Vivian Odior WhatsApp Inc. Global Head of Integrated Marketing
Bosco Zubiaga Delclaux WhatsApp Inc. Brand Marketing Lead
Maz Sharafi WhatsApp Inc. Director, Marketing
Eric Rottenberg WhatsApp Inc. Creative Producer
Vispi Bhopti WhatsApp Inc. Product Communications Manager
Summer Schiavo WhatsApp Inc. Marketing Researcher
Felipe Chaves - Communications Planning Manager
Amanda Godspeed Creative X Managing Director:
Rodrigo Moran Creative X Head of Creative
Lucas Heck Creative X Global Creative Director
André Felix Creative X Global Creative Director
Belén Márquez Creative X Art Director
Soham Chatterjee Creative X Writer
Devin Baker Creative X Global Art Director
Chad Emerson Creative X Executive Producer:
Julian Katz Creative X Production Strategist

Write a short summary of what happens in the film

On New Year’s Eve, the protagonist relives all the highs and lows of her special 2020 by scrolling through her WhatsApp family chat, as if it were a diary. We see her being pregnant in the midst of a pandemic, her little siblings going through the emotional struggles of being so isolated from the world, her father trying keep the family together while feeling so helpless watching them suffer and of course her old grandmother having to be alone through all of it with WhatsApp as the only gateway to her family. Despite the hardship and frustration, the protagonist though also remembers the support and closeness of her family. She realizes that even in a really tough year like this, where we had to stay apart from the people we love the most, it’s the bond we shared that got us through.

Cultural / Context information for the jury

The year 2020 was drawing to a close and most people had not even been able to process all that had happened to them this year. A completely new life situation, fear of the unknown, grief, new insights, but also a strong sense of community shaped this year like no other. In the process, WhatsApp wrote bittersweet record figures as far as digital message exchange was concerned. For this reason, WhatsApp wanted to wish the world a happy, hopefully better, New Year and at the same time remind us how important connection between loved ones is in such times.

Tell the jury anything relevant about the direction. Do not name the director.

As the viewer you can relate to the emotional rollercoaster that the main character and her family is experiencing throughout the film because you have felt it yourself in 2020. The direction and cinematography support this. By combining micro- and macro shots artistically, you feel very close to the characters, but also sense the distance and isolation caused by the pandemic. The scrolling through the family’s group chat is the visual core element of the film. It transitions between chat and memories seamlessly and shows the product in a very unobtrusive way.