Title	PURR & GRR
Brand	SKODA UK
Product/Service	SKODA ENYAQ IV ELECTRIC CAR
Category	B05. Visual Effects
Entrant	FALLON LONDON, UNITED KINGDOM
Idea Creation	FALLON LONDON, UNITED KINGDOM
Media Placement	PHD London, UNITED KINGDOM
Production	ACADEMY FILMS London, UNITED KINGDOM
Post Production	FREEFOLK London, UNITED KINGDOM
Post Production 2	JUNGLE STUDIOS London, UNITED KINGDOM
Additional Company	ASSEMBLY ROOMS London, UNITED KINGDOM
Additional Company 2	AIR-EDEL London, UNITED KINGDOM

Name	Company	Position
Chaka Sobhani	Leo Burnett London	Chief Creative Officer
Mark Elwood	Leo Burnett London	Executive Creative Director
Graham Lakeland	Leo Burnett London	Creative Director
Gareth Butters	Leo Burnett London	Creative
Phil Bosher	Leo Burnett London	Designer
Will Rees	Leo Burnett London	Designer
Olly Markeson	Leo Burnett London	Planner
Nishant Raj	Leo Burnett London	Planner
Liam Hopkins	Leo Burnett London	Business Lead
Larissa Miola	Leo Burnett London	Agency Producer
Laura Gee	phd	Media Planner
Frederic Planchon	Academy	Director
Lucy Gossage	Academy	Producer
Simon Cooper	Academy	Executive Producer
Sam Rice Edwards	The Assembly Rooms	Editor
Jason Watts	Freefolk	Post Production
Harin Harani	Freefolk	Post Production
Paul Harrison	Freefolk	Colourist
Fi Kilroe	Freefolk	Post Producer
Cheryl Payne	Freefolk	Post Producer
Ben Leeves	Jungle	Audio Post-Production
Luke Isom	Jungle	Audio Post-Production
Theo Vidgen	Air Edel	Composer
Tegwen Tucker	Fallon London	Account Team
Harry Glynn	Fallon London	Account Team

Write a short summary of what happens in the film

We tell the story of Purr and Grrr, two robot siblings with very different natures. One is caring with a love of nature, the other passionate and rebellious, with an eye for design. We watch them grow and struggle to find their place in the world, until that is, they discover the ŠKODA factory. Suddenly everything clicks and they discover that for the first time, their personalities perfectly combine to create something exeptional – the new, fully electric ŠKODA Enyaq.

Cultural / Context information for the jury

N/A

Tell the jury about the visual effects and summarise any relevant challenges or techniques.

We created our two robots from scratch, developing not only how they look, but their characters, how they move and even how they sound. But because we watch them grow from baby robots to adult, we wanted them to develop as they grow, nodding to their different characters. We couldn’t just scale them up and down. Their proportions change as they grow, as a human’s might. Grrr, being the more boisterous gathers more wear and tear, even losing parts of his protective cowling. They even move differently. Purr is more considered, where as Grrr carries more attitude. And of course when we get to the factory, much of what you see of the car itself, we created in CG. All of this during lockdown, shooting remotely with a crew on set, the agency in London, and Fredric Planchon, the director, in Paris.