Title	DRAW THE LINE AGAINST MALARIA
Brand	MALARIA NO MORE
Product/Service	MALARIA NO MORE
Category	B04. Animation
Entrant	ISOBAR Amsterdam, THE NETHERLANDS
Idea Creation	ISOBAR Amsterdam, THE NETHERLANDS
Idea Creation 2	DENTSU BENELUX Amsterdam, THE NETHERLANDS
Idea Creation 3	DENTSUACHTUNG! Amsterdam, THE NETHERLANDS
Media Placement	DENTSU AEGIS NETWORK Amsterdam, THE NETHERLANDS
Media Placement 2	CARAT Amsterdam, THE NETHERLANDS
Media Placement 3	IPROSPECT Amsterdam, THE NETHERLANDS
Media Placement 4	POSTERSCOPE NETHERLANDS Amsterdam, THE NETHERLANDS
Production	BLACK DOG FILMS London, UNITED KINGDOM
Production 2	RSA FILMS London, UNITED KINGDOM
Production 3	JM FILMS Lagos, UNITED KINGDOM
Production 4	LOBO London, UNITED KINGDOM
Additional Company	MALARIA NO MORE UK London, UNITED KINGDOM

Name	Company	Position
Daniel Sytsma	dentsu International & dentsuACHTUNG!	Global Chief Design Officer
Kika Douglas	dentsuACHTUNG!	Executive Creative Director
Sam Souen	dentsuACHTUNG!	Creative Director
Jasper Janssen	dentsuACHTUNG!	Creative Director
Daniel Bunde	dentsuACHTUNG!	Creative
Bart Heideman	dentsuACHTUNG!	Designer
Miles Salé	dentsuACHTUNG!	Designer
Lorenzo Angelone	dentsuACHTUNG!	Designer
Iris Starmans	dentsuACHTUNG!	Producer
Mateus de Paula Santos	LOBO	Creative Director
Felipe Machad	LOBO	Director
Tiago Marcondes	LOBO	Director
Loic Dubois	LOBO	Executive Producer
Pedro Ramos	LOBO	Executive Producer
Renato Klieger	LOBO	Concept Art
Rômulo de Oliveira	LOBO	Concept Art & Story Board
Vinicius Lousa	LOBO	Concept Art
Clara Morelli	LOBO	Head of Production
Pablo Zurita	LOBO	Producer & Post-Producer
Nathalia Okimoto	LOBO	2D Animation
Bruno Tedesco	LOBO	2D Animation
Gian Burani	LOBO	2D Animation
Gustavo Rangel	LOBO	3D Coordinator & Animation
Juliano Araújo	LOBO	Modelling
Danilo Enoki	LOBO	Rigging/Character Animation
Helio Takahashi	LOBO	Rigging/Character Animation
Gustavo Rangel	LOBO	Texture
Bruno Tedesco	LOBO	Texture
Filipe Lopes	LOBO	R&D
Nathalia Okimoto	Supernova Duo	Composition & After Effects

Write a short summary of what happens in the film

Draw The Line Against Malaria is a movement led by the generation that will end malaria. To end Malaria, African youth needed to demand action from heads of state. But growing up with Malaria as an inevitable fact of life had made youth lose hope in a malaria-free future. To bring this hope back, we made the mission of ending Malaria part of African youth culture To tap into African culture, we partnered with renowned Nigerian Artist and Activist Laolu Sebanjo. Together we created a modular line pattern that would represent our movement. The Muundo combines traditional line art with technology to create a collective artwork that demands a malaria free future from world leaders. To tell the story of the Muundo and all the symbols it contains we created an animation film, that shows how this piece of art starts on a body but grows to cover the world.

Cultural / Context information for the jury

With 60% of the population under 25 years old Africa has the youngest population in the world and was a generation that had lost hope in a malaria free future. This made us realise that we needed to create a youth movement to effectively drive the much needed political action. To engage African digital youth in the fight against malaria we injected the conversation into youth culture. Africa has become a powerful cultural voice with strong cultural leaders, so we asked them to lead the movement with the generation that will end malaria. We created a visual language that allowed everyone to add their line to a collective message: The Muundo. The messages were further personalised with a modular headline: “Malaria, we’re too _____ for you”. The Muundo informed every element of this movement.

Tell the jury about type(s) of animation used and summarise any relevant challenges or techniques.

The animation film uses a mix of 3D and 2D animation, showing how the Muundo starts with a simple line on a body and grows into an expansive pattern that takes over the world. It symbolises the Zero Malaria movement that we’re creating where every person in the world can add their line to the collective statement against malaria. The film is the result of close collaboration between Nigerian born Laolu Senbanjo who taps into Yoruba heritage to create a contemporary line art and our 3D animation team who added another dimension to the artwork.