Title	DON'T BE PERFECT, BE PRESENT
Brand	SUN LOLLY
Product/Service	SUN LOLLY
Category	A06. Use of Original Music
Entrant	TWENTY Copenhagen, DENMARK
Idea Creation	TWENTY Copenhagen, DENMARK
Production	BLONDE MEDIA APS Copenhagen, DENMARK

Name	Company	Position
Farah Dib	Twenty	Creative Director
Thomas Bjerg	Twenty	Client Manager
Lea Brisell	Twenty	Art Director
Farah Dib	Twenty	Copywriter
Anders Bundgaard	Blonde Inc	Director
August Rein	Twenty	Producer
Amanda Rosenkrantz	Blonde Inc	Producer
Tiyam Pour Khabbaz	Blonde Inc	Editor
Anna Bukh Jakobsen	Anna Olivia	Music Artist
Andreas Seebach	Andreas Seebach	Song Writer
Annette Riis Carstensen	Blonde Inc	Set Designer
Sebastian Bonde	Twenty	Coordinator
Mariam Latif	Cameo	Colorgrading

Write a short summary of what happens in the film

Six out of ten parents feel under pressure to be 'perfect', and the pressure in one of Scandinavia's seemingly most egalitarian countries is mounting. Because as admirable as the Scandinavian lifestyle is on social media, it contributes to a skewed image of what parenthood actually looks like. If you believed the social feeds, a perfect parent lives in a furniture showroom and bakes sourdough cupcakes before work. Reality rarely makes it onto Instagram. And as a result perforative parenthood becomes a big source of stress for parents, who report feeling both inadequate and stressed. The elaborate sourdough cupcakes and perfectly decorated birthday cakes at the after school meetings taste of inequality, and it's in that context, we seek to portray a different side to parenthood. One that doesn't edit, filter or glamourise the thankless work, dedication and bitter sweet emotions that come with it.

Cultural / Context information for the jury

Six out of ten parents feel under pressure to be 'perfect', and the pressure in one of Scandinavia's seemingly most egalitarian countries is mounting. Because as admirable as the Scandinavian lifestyle is on social media, it contributes to a skewed image of what parenthood actually looks like. If you believed the social feeds, a perfect parent lives in a furniture showroom and bakes sourdough cupcakes before work. Reality rarely makes it onto Instagram. And as a result perforative parenthood becomes a big source of stress for parents, who report feeling both inadequate and stressed. The elaborate sourdough cupcakes and perfectly decorated birthday cakes at the after school meetings taste of inequality, and it's in that context, we seek to portray a different side to parenthood. One that doesn't edit, filter or glamourise the thankless work, dedication and bitter sweet emotions that come with it.

Tell the jury about the creation of the original music track.

The film is accompanied by a track, written and produced specifically for the film. The track – Fool For You – is an ode to parenthood, encapsulating the bitter sweet emotions that define us from the moment we become parents and follow us through to the next generation. On the face of it, it sounds like a love song, but seen in the context of the film, it becomes a powerful depiction of unconditional love, and the life-changing emotional turmoil that comes with parenthood, that in combination work to strengthen the impact of the campaign. Together with a music performer, Anna Spejlæg, who runs Denmark's first ever rap group for children, popular among our target audience on YouTube, we recorded the track that was first released together with the film and on Spotify, and later through a live performance demonstrating the strengths of the vocals and supporting the brand story.