Title | LICENSE TO DELIVER |
Brand | DHL |
Product/Service | LOGISTICS/DELIVERY COMPANY |
Category |
A01. Direction |
Entrant
|
180 AMSTERDAM, THE NETHERLANDS
|
Idea Creation
|
180 AMSTERDAM, THE NETHERLANDS
|
Production
|
SMUGGLER London, UNITED KINGDOM
|
Production 2
|
TRIM EDITING London, UNITED KINGDOM
|
Production 3
|
PHAZE UK LTD London, UNITED KINGDOM
|
Production 4
|
GRAND CENTRAL RECORDING STUDIOS London, UNITED KINGDOM
|
Post Production
|
MPC LONDON, UNITED KINGDOM
|
Credits
Kalle Hellzen |
180 Amsterdam |
Chief Creative Officer |
John Messum |
180 Amsterdam |
Executive Creative Director |
Helen King |
180 Amsterdam |
Art Director |
Alex Bolderoff |
180 Amsterdam |
Copywriter |
James Southward |
180 Amsterdam |
Senior Integrated Producer |
Ben Dodwell |
180 Amsterdam |
Business Director |
Abraham Turner |
180 Amsterdam |
Account Director |
Pamela Villaflores |
180 Amsterdam |
Business Affairs |
Adam Berg |
Smuggler |
Director |
Sara Flood |
Smuggler |
Executive Producer |
Ben Croker |
Smuggler |
Producer |
Linus Sandgren |
Smuggler |
Director of Photography |
Paul Hardcastle |
Trim |
Editor |
Alex Lovejoy |
MPC |
VFX Supervisor / Creative Director - 2D |
Jean-Clément Soret |
MPC |
Colourist |
Kayleigh Dugdale |
MPC |
VFX Producer |
Matthew Collinge |
Phaze UK |
Sound Designer |
Gary Turnbull |
Grand Central Sound Studios |
Sound Designer / Final Mix |
Write a short summary of what happens in the film
We follow a DHL courier making a delivery to James Bond. As he is about to hand over the package through the window of the waiting Aston Martin, villains in black 4x4s force 007 to flee.
Moments later the courier receives an updated delivery address, returns to his van and heads off to the new destination.
From the POV of the calm, knowledgeable DHL driver, as he makes his efficient and timely way to the delivery point, we observe the chaos of the car chase unfolding all around him.
Naturally the courier arrives moments before Bond.
In a beautifully executed, precision piece of driving, Bond skids to a halt beside the DHL guy perfectly positioned so the courier’s outstretched arm, package in hand, enters the open passenger window. A perfect delivery.
“Excellent timing Mr. Bond”, the courier quips before the DB5 screeches away once again, villains in hot pursuit.
Cultural / Context information for the jury
DHL are the Official Logistics Partner of the latest Bond movie - No Time To Die. Delivering vital film equipment, props (and even a couple of actors), to film locations
around the world. On a time critical movie schedule it’s essential that everything arrives on set, on time, ready for shooting. Any delays are costly.
DHL has 15 years experience working on all five Daniel Craig films. For the launch of No Time to Die, DHL wanted to highlight their successful partnership with EON Productions, through a global campaign, including this B2B TVC. Precision and timeliness were the key narrative points for an audience of logistics managers, CEOs and Bond fans alike, in this homage to the world of Bond movies.
Tell the jury anything relevant about the direction. Do not name the director.
The director’s vision was to make a car chase that embraced the world of Bond but added to popular culture by creating something that fans hadn’t seen before. The storytelling device - DHL courier as an onlooker. A regular guy trying to do his job, navigating the chaos of the car chase unfolding around him.
Casting was important - Our lead actor needed driving skills so the key was to find an actor with driving skills or a driver with acting skills. Bond fans are some of the most critical in the world. So it was important to make sure we got the detail right. Handpicking a team immersed in Bond culture - key crew from the recently wrapped No Time To Die, from stunt team to DOP, was invaluable in making sure lighting, camera work and stunt choreography lived up to fans’ high expectations.