APARTMENTS WITHOUT ADVENTURES
Title | APARTMENTS WITHOUT ADVENTURES |
Brand | SAMOLET GROUP |
Product/Service | APARTMENTS BY SAMOLET |
Category |
A05. Cinematography |
Entrant
|
SAMOLET GROUP Moscow, RUSSIA
|
Idea Creation
|
THE CLIENTS LLC Moscow, RUSSIA
|
Production
|
STEREOTACTIC Moscow, RUSSIA
|
Credits
Alex Bozhko |
The Clients |
creative direction |
Ivan Dergachev |
The Clients |
creative direction |
Albert Safin |
The Clients |
idea, art direction, production supervising |
Ksenia Lazareva |
The Clients |
idea, copywriting, production supervising |
Maria Chechelova |
The Clients |
accounting, project management |
Daria Batamirova |
The Clients |
creative strategy |
Write a short summary of what happens in the film
It's a story of a couple scared by social media posts about the experience of buying an apartment. They imagine themselves as characters of a surreal adventure, until they realise that there's an ordinary and even boring way to buy an apartment – online at samolet.ru
Cultural / Context information for the jury
Google "buy new apartment" in Russia and you'll find a lot of horror stories amplified by social media about every aspect of getting an apartment going horribly wrong. Samolet Development has a proven track record of building in time, with decent quality, and also a plethora of online services that make the buying experience much smoother.
Tell the jury anything relevant about the cinematography.
This is a series of meticulously crafted TV spots edited into one longer OLV spot. We retold the real stories from social media (about parking lots instead of parks, floors with waves, managers who don't ever call back) in an almost theatrical, surreal manner. We used handcrafted decorations and shot on 35mm film to avoid boring CG-heavy look and make the story feel like a fairytale, almost "Buyers in Wonderland".