Title | CASTORAMA - CASTOR |
Brand | CASTORAMA |
Product/Service | CASTOR |
Category |
A04. Production Design / Art Direction |
Entrant
|
PUBLICIS CONSEIL Paris, FRANCE
|
Idea Creation
|
PUBLICIS CONSEIL Paris, FRANCE
|
Production
|
HENRY Paris, FRANCE
|
Post Production
|
PRODIGIOUS Paris, FRANCE
|
Additional Company
|
CASTORAMA Templecombe, FRANCE
|
Credits
Marco Venturelli |
PUBLICIS CONSEIL |
President overseeing creativity |
Simon Dhamelincourt |
PUBLICIS CONSEIL |
Creative Lead, Copywriter, DA |
Alexandre Hildebrand |
PUBLICIS CONSEIL |
Creative Lead, Copywriter, DA |
Justine Mopin |
PUBLICIS CONSEIL |
DA Assistant |
Sarah Bouadjera |
PUBLICIS CONSEIL |
TV Producer |
Marie Nossereau |
PUBLICIS CONSEIL |
Strategic Planner |
Eric Forest |
PUBLICIS CONSEIL |
Account Manager |
Aicha Kheloufi |
PUBLICIS CONSEIL |
Account Manager |
Marine Taieb |
PUBLICIS CONSEIL |
Account Manager |
Tom Kuntz |
HENRY-MJZ |
Realisator |
Hugo Diaz |
HENRY-MJZ |
Producer |
Jean Ozannat |
HENRY-MJZ |
Producer |
Matias Boucard |
HENRY-MJZ |
Director Of Photography |
Gaël Leroux |
HENRY-MJZ |
Head Decoration |
Sonia Philouze |
HENRY-MJZ |
Stylist |
Frederic Laine |
HENRY-MJZ |
SFX |
Franck Percher |
HENRY-MJZ |
Realisator Assistant |
Sybil Esterez |
HENRY-MJZ |
Production Director |
Lola Perron |
HENRY-MJZ |
Production Coordinator |
Christopher Thiery |
Prodigious |
Head of TV |
Jean-Clément Soret |
Prodigious |
Calibrator |
Quentin Martin |
Prodigious |
Executive Producer |
Anne Chazette |
Prodigious |
Post-producer |
Eric Alcuvilla |
Prodigious |
Flame |
Emilia Redondy |
Prodigious |
Graphic Designer |
Boris Jeanne |
Prodigious |
Sound producer |
Alexandre Firla |
Prodigious |
Sound Engineer |
Marine Le Vergos |
Prodigious |
Business Affairs |
Camille Masse |
Prodigious |
Business Affairs |
Flore Bernot |
Prodigious |
Business Affairs |
Romain Roulleau |
Castorama |
Announcer manager |
Jérôme Deligne |
Castorama |
Announcer manager |
Olivier Servat |
Castorama |
Announcer manager |
Audrey Donront |
Castorama |
Announcer manager |
Thomas Meron |
Castorama |
Announcer manager |
Russel Icke |
HENRY-MJZ |
Chief Editor |
Write a short summary of what happens in the film
This is the story of a man and his children leaving town for suburbs/country side. He bought an old house that really need to be fixed. As long as he will repair and change everything in the house he will slowly turn into a beaver. Each time he does DIY and improves his house, he becomes more and more a beaver, he gets different attributes : teeth, tail fur and finally becomes a grown friendly beaver. His children love their new home and their new dad's appearance. At the end of the film, when the house is fresh & clean, our fully beaverised man takes a cool family breakfast with his kids. Then he looks through the window and sees a girl, doing DIY (painting her shutters), who is smiling at him “saying hi” and we see the same big teeth and realize she’s also becoming a beaver.
Cultural / Context information for the jury
“Castor” is the french word for beaver, but not only the animal! In France, after the second world war, people rebuilding their home by themselves were called the “Castors” because like the animal those men and women rebuild their homes by themselves and try to make it cosy. That’s how the retail shop “Castorama” was born (a kind of place for Castors). The film delightfully shows on the first degree the evolution of a man to a beaver. We finish with the ending line “Wake your inner beaver” as a call to action!
Tell the jury about the production design / art direction. You may wish to comment on choices, challenges or effects.
Making a man turning into a beaver is not something easy if you want to make it funny and popular, it can turn quickly into an horror flick. We made the choice to use SFX method rather than the CGI one for the appearance of the beaver which was better for the actors to interact together (especially the kids) and make it more realistic, funny and connivent.