Title | CASTORAMA - CASTOR |
Brand | CASTORAMA |
Product/Service | CASTOR |
Category |
A07. Use of Licensed / Adapted Music |
Entrant
|
PUBLICIS CONSEIL Paris, FRANCE
|
Idea Creation
|
PUBLICIS CONSEIL Paris, FRANCE
|
Production
|
HENRY Paris, FRANCE
|
Post Production
|
PRODIGIOUS Paris, FRANCE
|
Additional Company
|
CASTORAMA Templecombe, FRANCE
|
Credits
Marco Venturelli |
PUBLICIS CONSEIL |
President overseeing creativity |
Simon Dhamelincourt |
PUBLICIS CONSEIL |
Creative Lead, Copywriter, DA |
Alexandre Hildebrand |
PUBLICIS CONSEIL |
Creative Lead, Copywriter, DA |
Justine Mopin |
PUBLICIS CONSEIL |
DA Assistant |
Sarah Bouadjera |
PUBLICIS CONSEIL |
TV Producer |
Marie Nossereau |
PUBLICIS CONSEIL |
Strategic Planner |
Eric Forest |
PUBLICIS CONSEIL |
Account Manager |
Aicha Kheloufi |
PUBLICIS CONSEIL |
Account Manager |
Marine Taieb |
PUBLICIS CONSEIL |
Account Manager |
Tom Kuntz |
HENRY-MJZ |
Realisator |
Hugo Diaz |
HENRY-MJZ |
Producer |
Jean Ozannat |
HENRY-MJZ |
Producer |
Matias Boucard |
HENRY-MJZ |
Director Of Photography |
Gaël Leroux |
HENRY-MJZ |
Head Decoration |
Sonia Philouze |
HENRY-MJZ |
Stylist |
Frederic Laine |
HENRY-MJZ |
SFX |
Franck Percher |
HENRY-MJZ |
Realisator Assistant |
Sybil Esterez |
HENRY-MJZ |
Production Director |
Lola Perron |
HENRY-MJZ |
Production Coordinator |
Christopher Thiery |
Prodigious |
Head of TV |
Jean-Clément Soret |
Prodigious |
Calibrator |
Quentin Martin |
Prodigious |
Executive Producer |
Anne Chazette |
Prodigious |
Post-producer |
Eric Alcuvilla |
Prodigious |
Flame |
Emilia Redondy |
Prodigious |
Graphic Designer |
Boris Jeanne |
Prodigious |
Sound producer |
Alexandre Firla |
Prodigious |
Sound Engineer |
Marine Le Vergos |
Prodigious |
Business Affairs |
Camille Masse |
Prodigious |
Business Affairs |
Flore Bernot |
Prodigious |
Business Affairs |
Romain Roulleau |
Castorama |
Announcer manager |
Jérôme Deligne |
Castorama |
Announcer manager |
Olivier Servat |
Castorama |
Announcer manager |
Audrey Donront |
Castorama |
Announcer manager |
Thomas Meron |
Castorama |
Announcer manager |
Russel Icke |
HENRY-MJZ |
Chief Editor |
Write a short summary of what happens in the film
This is the story of a man and his children leaving town for suburbs/country side. He bought an old house that really need to be fixed. As long as he will repair and change everything in the house he will slowly turn into a beaver. Each time he does DIY and improves his house, he becomes more and more a beaver, he gets different attributes : teeth, tail fur and finally becomes a grown friendly beaver. His children love their new home and their new dad's appearance. At the end of the film, when the house is fresh & clean, our fully beaverised man takes a cool family breakfast with his kids. Then he looks through the window and sees a girl, doing DIY (painting her shutters), who is smiling at him “saying hi” and we see the same big teeth and realize she’s also becoming a beaver.
Cultural / Context information for the jury
“Castor” is the french word for beaver, but not only the animal! In France, after the second world war, people rebuilding their home by themselves were called the “Castors” because like the animal those men and women rebuild their homes by themselves and try to make it cosy. That’s how the retail shop “Castorama” was born (a kind of place for Castors). The film delightfully shows on the first degree the evolution of a man to a beaver. We finish with the ending line “Wake your inner beaver” as a call to action!
Tell the jury about the choice of music track.
BT Express “Do it till your satisfied” fits perfectly in the meaning of what we want to say in the film: Restart everything you’ve done if you think you can make it better.The song is joyful, it provides a feel good vibe on the story, it starts just with a drum beat to get you in the mood with no rush. Thanks to this funky beat we were playing on set to make everything to stick to the rythm : when the character walks in the Castorama alleys, when he hits the hammer, when he moves his feet in the bathroom, when his tail swings left and right.