Title | LICRA - FACES OF FEAR |
Brand | LICRA |
Product/Service | FACES OF FEAR |
Category |
A02. Script |
Entrant
|
PUBLICIS CONSEIL Paris, FRANCE
|
Idea Creation
|
PUBLICIS CONSEIL Paris, FRANCE
|
Production
|
PRODIGIOUS Paris, FRANCE
|
Post Production
|
REEPOST Paris, FRANCE
|
Additional Company
|
LICRA Paris, FRANCE
|
Credits
Marco Venturelli |
PUBLICIS CONSEIL |
CEO & CCO |
Alexandra Evan |
PUBLICIS CONSEIL |
Vice President |
Antoine Querolle |
PUBLICIS CONSEIL |
Copywriter |
Clement Palouzier |
PUBLICIS CONSEIL |
Art Director |
Didier Tavares |
PUBLICIS CONSEIL |
Strategic Planner |
Gaelle Morvan |
PUBLICIS CONSEIL |
Account Executive |
Laurent Enet |
PUBLICIS CONSEIL |
Account Executive |
Mael Noubissie |
PUBLICIS CONSEIL |
Social Media Strategist |
Claire Diot |
PUBLICIS CONSEIL |
Account |
Akim Laounar |
Prodigious |
Director |
Christophe Grelier |
PUBLICIS CONSEIL |
DOP |
Thierry Delesalle |
Prodigious |
Producer |
Romain Guilbert |
Prodigious |
Production Director |
Remy Dorme |
Prodigious |
Sound Designer |
Loundja Oussana |
Reepost |
Post Producer |
Adrien Lepineau |
Reepost |
Flame |
Eric Alcuvilla |
Reepost |
VFX Editor |
Jordan Amicelle |
Reepost |
Editor |
Charles Ramaré |
Prodigious Films |
Agency Producer |
Write a short summary of what happens in the film
A new wave of racism is striking the world, gaining ground and becoming more complex, touching an increasing number of communities.
To fight racism, we identified the powerful enemy behind it : Fear.
An unreal, yet common feeling that often twists our perception. A fear led by our differences or ignorance, but also exacerbate by our overexposure to messages and informations. So we decided to personify this Fear, to give it a voice and a special power: the power to change its appearance in order to manipulate people and enter their minds. A power which can be orchestrated by those who want to divide us, even if this Fear … is not real.
Cultural / Context information for the jury
Although fewer and fewer of French people describe themselves as being racist today, racist acts are unfortunately on the rise. We must fight a new wave of racism: complex, massive and touching a variety of communities. Licra’s purpose was to counter-attack this daily and dangerously rising phenomenon and to change people’s mentality.
Provide the full film script in English.
Stranger :
« Good Evening…
Maybe you don’t recognize me, but you do know me.
I can change my face whenever I want to.
For some of you, I’m the one you’ll cautiously watch when there’s an announcement in the subway to beware of pickpockets.
For others, the ones you avoid walking down the street because they seem suspicious
Or one of those people that’s pulling the strings behind the media and finance.
For some, I look like the carrier of a new and deadly virus
Or someone whose only intent is to come and steal your jobs.
For the others, I am the face of those who would spread chaos for the sake of ideology.
Yes, you know me …
Some understand perfectly how to use my manipulative power, to spread conspiracy theories and fake news… to create profit… to boost ratings…
They decide upon my appearance…
and then put me in your head.
And yet. I am not real.
So, now you know who I am.
I am fear.
SUPER: Don’t let fear divide us.