Title | LICRA - FACES OF FEAR |
Brand | LICRA |
Product/Service | FACES OF FEAR |
Category |
B05. Visual Effects |
Entrant
|
PUBLICIS CONSEIL Paris, FRANCE
|
Idea Creation
|
PUBLICIS CONSEIL Paris, FRANCE
|
Production
|
PRODIGIOUS Paris, FRANCE
|
Post Production
|
REEPOST Paris, FRANCE
|
Additional Company
|
LICRA Paris, FRANCE
|
Credits
Marco Venturelli |
PUBLICIS CONSEIL |
CEO & CCO |
Alexandra Evan |
PUBLICIS CONSEIL |
Vice President |
Antoine Querolle |
PUBLICIS CONSEIL |
Copywriter |
Clement Palouzier |
PUBLICIS CONSEIL |
Art Director |
Didier Tavares |
PUBLICIS CONSEIL |
Strategic Planner |
Gaelle Morvan |
PUBLICIS CONSEIL |
Account Executive |
Laurent Enet |
PUBLICIS CONSEIL |
Account Executive |
Mael Noubissie |
PUBLICIS CONSEIL |
Social Media Strategist |
Claire Diot |
PUBLICIS CONSEIL |
Account |
Akim Laounar |
Prodigious |
Director |
Christophe Grelier |
PUBLICIS CONSEIL |
DOP |
Thierry Delesalle |
Prodigious |
Producer |
Romain Guilbert |
Prodigious |
Production Director |
Remy Dorme |
Prodigious |
Sound Designer |
Loundja Oussana |
Reepost |
Post Producer |
Adrien Lepineau |
Reepost |
Flame |
Eric Alcuvilla |
Reepost |
VFX Editor |
Jordan Amicelle |
Reepost |
Editor |
Charles Ramaré |
Prodigious Films |
Agency Producer |
Luc Annest |
Prodigious Films |
Agency Producer |
Write a short summary of what happens in the film
A new wave of racism is striking the world, gaining ground and becoming more complex, touching an increasing number of communities.
To fight racism, we identified the powerful enemy behind it : Fear.
An unreal, yet common feeling that often twists our perception. A fear led by our differences or ignorance, but also exacerbate by our overexposure to messages and informations. So we decided to personify this Fear, to give it a voice and a special power: the power to change its appearance in order to manipulate people and enter their minds. A power which can be orchestrated by those who want to divide us, even if this Fear … is not real.
Cultural / Context information for the jury
Although fewer and fewer of French people describe themselves as being racist today, racist acts are unfortunately on the rise. We must fight a new wave of racism: complex, massive and touching a variety of communities. Licra’s purpose was to counter-attack this daily and dangerously rising phenomenon and to change people’s mentality.
Tell the jury about the visual effects and summarise any relevant challenges or techniques.
With both problematic of a very low budget campaign and Covid restrictions the craft has to translate perfectly the creative idea. We managed to recreate Parisian streets thanks to LED screens, and shoot several times each actor in order to create smooth “face changes” between them, using morphing and deepfake technology.
The core idea was to use machine learning and AI, to make our main character (the fear) talks with multiple faces. By itself, the technology does nothing much; we had to make it “learn” how to apply each face to each movement we shot IRL, with details like mimics, eyes movements, brows shapes. This one-a-kind technology is experimental, and worked with our maintenance, trials and errors.