Title | FAST & FURRY |
Brand | COOP PRIX |
Product/Service | GROCERY STORE |
Category |
B04. Animation |
Entrant
|
ANTI Oslo, NORWAY
|
Idea Creation
|
ANTI Oslo, NORWAY
|
Production
|
EINAR FILM & FORTELLINGER Oslo, NORWAY
|
Production 2
|
SWISS INTERNATIONAL Stockholm, SWEDEN
|
Production 3
|
GOODBYE KANSAS STUDIOS Stockholm, SWEDEN
|
Credits
Bjørn Solli |
ANTI |
Creative |
Elise Apall Bjørgsvik |
ANTI |
Creative |
Christian Hygen |
ANTI |
Creative Director |
Tom André Engli Storsveen |
ANTI |
Account Director/ Planner |
Filip Nilsson |
Einar Film & Fortellinger |
Director |
Hildegunn Holtet |
ANTI |
Account Manager |
Mathilde Sjulstad |
ANTI |
Designer |
Aleksander Rønning |
ANTI |
Motion Designer |
Linn Engen |
ANTI |
Head of production |
Henriette Carlsen |
Einar Film & Fortellinger |
Producer |
Madicken Landvad |
Einar Film & Fortellinger |
Post production producer |
Emma Rosas Hott |
Swiss International |
Executive Producer (CGI) |
Erik Holmedal |
Swiss International |
Executive Producer (CGI) |
Andreas Weidman |
Swiss International |
VFX Supervisor |
Christian Olsson |
Freelance |
Music composer |
Maria Skundberg |
Coop Prix |
Client |
Sonia Rawal |
Coop Prix |
Client |
Write a short summary of what happens in the film
When the worlds slowest animal goes grocery shopping he needs a place where shopping is fast and easy. So we created a sloth that is his normal slow self outside of the Coop Prix, but when he steps inside something magical happens. He turns into a faster and more energetic version of himself, and all of a sudden the grocery shopping is fast and easy. He dances around the shop, throws groceries as basketball 3-pointers into the shopping basket and slides on the floor in the shop. At the checkout he uses his Coop app for fast payment. Outside the shop he turns into his normal slow self again.
Cultural / Context information for the jury
Coop Prix is a Norwegian grocery store who aims to be the easiest and fastest option for every day grocery shopping in Norway.
Tell the jury about type(s) of animation used and summarise any relevant challenges or techniques.
We created «The Sloth» by using CGI and Motion Capture to get the animal to look and move the way we wanted. It was important to keep the physique of the sloth as true to nature as possible, so people would recognize the animal as a sloth. At the same time we needed to make him cuter and more likable than normal sloths - cutting his claws, comb his hair and make his eyes sparkle.