Title | "LEVELS" |
Brand | FORD-WERKE GMBH |
Product/Service | FORD KUGA |
Category |
A04. Production Design / Art Direction |
Entrant
|
ZAUBERBERG PRODUCTIONS GMBH Berlin, GERMANY
|
Idea Creation
|
BBDO Berlin, GERMANY
|
Idea Creation 2
|
BBDO Düsseldorf, GERMANY
|
Media Placement
|
GTB London, UNITED KINGDOM
|
PR
|
HILL+KNOWLTON London, UNITED KINGDOM
|
Production
|
ZAUBERBERG PRODUCTIONS GMBH Berlin, GERMANY
|
Post Production
|
ZAUBERBERG PRODUCTIONS GMBH Berlin, GERMANY
|
Additional Company
|
BBDO Düsseldorf, GERMANY
|
Credits
Till Diestel |
BBDO Group Germany GmbH |
Chief Creative Officer |
Rod Henriques |
BBDO Düsseldorf GmbH |
Creative Director |
Jeannette Bohné |
BBDO Berlin GmbH |
Creative Director |
Vlad Tarziu |
BBDO Berlin GmbH |
Art Director |
Adel Abouelfetouh |
BBDO Berlin GmbH |
Copywriter |
Sylvia Pelzer |
BBDO Berlin GmbH |
Client Service Director |
Benjamin Pleissner |
BBDO Düsseldorf GmbH |
Head of Strategic Planning |
Alexander Geier |
BBDO Berlin GmbH |
Agency Producer |
- - |
Zauberberg Production GmbH |
Post-Production Company |
Juliane Ellrich |
Zauberberg Productions GmbH |
Executive Producer Film Production |
Nina Roppert |
Zauberberg Productions GmbH |
Producer Post-Production |
Costas Ferris (Aphrodite’s Child) |
- |
Composer/Writer |
Evangelios Papathanassiou (Aphrodite’s Child) |
- |
Composer/Writer |
- - |
Kraatz Studios GmbH |
Audio Production House |
Stefan Kraatz |
Kraatz Studios GmbH |
Sound Engineer |
Maurice Krämer |
- |
Producer Audio Production |
Daniel Warwick |
c/o Zauberberg Productions GmbH |
Director |
Ekkehart Pollack |
c/o Zauberberg Productions GmbH |
Director Of Photography |
Alexander Jurkat |
bEpic GmbH |
Editor |
Oliver Stumpf |
- |
Editor |
- - |
bEpic GmbH |
Visual Effects / Animation |
Lion Graf |
bEpic GmbH. |
VFX Post Producer |
Bastian Konradt |
bEpic GmbH |
VFX Supervisor |
Mike Bothe |
- |
Colorist |
Sophie Frazer |
- |
Styling |
Herman Lampen |
- |
Set Design |
Write a short summary of what happens in the film
The film features the car in a futuristic setting where our main character enters a café and slips on a VR headset which catapults him into a recharging futuristic game. He selects the Kuga model of his choice and cruises through a city where the boundaries between reality and virtuality merge seamlessly.
Cultural / Context information for the jury
The story is divided in 3 different game levels that represents the three different levels of electricity the new Ford Kuga can be purchased. From MHEV to fully electric.
Tell the jury about the production design / art direction. You may wish to comment on choices, challenges or effects.
The film story happens in a futuristic/surreal world to represent the three different levels of electric power trains the Kuga can be purchased. To make the visuals distinct, we created specific layers of design for each “level”. The team used a wide range of visual effects and techniques to manufacture the 70 VFX shots. From concept, previs to computer generated city extensions, cars, digital doubles, to cloud simulations, photogrammetry scans, a whole voxel 80s homage and last but not least an insane full CGI looping - we did what we could and more to create the imagery needed for this super fun ride.