Title | CHICHARRON RUN |
Brand | UBISOFT |
Product/Service | FAR CRY 6 |
Category |
A06. Use of Original Music |
Entrant
|
DDB Paris, FRANCE
|
Idea Creation
|
DDB Paris, FRANCE
|
Production
|
STINK STUDIOS Paris, FRANCE
|
Production 2
|
IMPORTANT LOOKING PIRATES Stockholm, SWEDEN
|
Production 3
|
MACHINE SOUND LONDON, UNITED KINGDOM
|
Credits
Alexander Kalchev |
DDB Paris |
Chief Creative Officer |
Clara NOGUIER |
DDB Paris |
Art Director |
Olivier LE LOSTEC |
DDB Paris |
Copywriter |
Vincent Léorat |
DDB Paris |
Agency Supervisor |
Mathieu BLIGUET |
DDB Paris |
Agency Supervisor |
Tanguy MORTREUIL |
DDB Paris |
Agency Supervisor |
Lena LIEUVIN |
DDB Paris |
Agency Supervisor |
Arnaud TEXEREAU |
DDB Paris |
Agency Supervisor |
Sébastien GENTY |
DDB Paris |
Planner |
Corinne PERSCH |
DDB Paris |
Agency Producer |
Gaëlle DE-POMPIGNAN |
DDB Paris |
Agency Producer |
Gaëlle DE-POMPIGNAN |
DDB Paris |
Agency Producer |
Geoffroy SARDIN |
Ubisoft |
Advertiser Supervisor |
Lionel Hiller |
Ubisoft |
Advertiser Supervisor |
Édouard D’ALNOIS |
Ubisoft |
Advertiser Supervisor |
Julia CHOURGNOZ-VILLANO |
Ubisoft |
Advertiser Supervisor |
Maxime GUERLUS |
Ubisoft |
Advertiser Supervisor |
Baptiste RAMBAUD |
Ubisoft |
Advertiser Supervisor |
Louis RAYNAUD |
Ubisoft |
Advertiser Supervisor |
Arnault LE MAISTRE |
Ubisoft |
Advertiser Supervisor |
Greg PANTEIX |
Stink |
Producer |
Traktor - |
Stink |
Director |
Cédric Boit |
DDB Paris |
Composer |
Clément Reynaud |
DDB Paris |
Composer |
Marine Cremer |
DDB Paris |
Music Supervisor |
Mr Viktor - |
- |
Composer |
Write a short summary of what happens in the film
The films opens on an Tropical island called YARA, where a rooster is living his life. He’s suddenly captured and thrown in a cock fighting arena. But because Chicharron is not anykind of rooster, he rebels himself and attacks the commander who is betting on his death. This turn of events triggers a chase and a chain reaction across the city, opening on its path the civilians’ eyes oppressed by the regime. So as the chase escalates, the rebellion starts to rise and Dani, the heroin, assembles all of her guerilleros and meets in front of the dictactorial palace. The tension is at it’s stake, Anton Castillo, embodied by Giancarlo Esposito defies Dani before she launches the assault with Chicharrón in first line.
Tell the jury about the creation of the original music track.
For this film, we wanted an original track that could fit with every actions and scenes. Because it’s a really intense chase with rebounds that needed to be highlighted, we chose to create an original music that could assemble everything. So we worked with Mr Viktor and 6BLS, two producers who worked with French famous rappers and electro groups, who perfectly caught the latin vibes of the island and the craziness of it’s inhabitants. At the end, the music mixes a classical Cuban theme from the 60’s, reggaetton notes, basses and scratches to create something unique combine with a powerful sound design.
The music was such a success that after numorous comments from the community, we decided to edit a long version and released it on Spotify, Youtube and Apple Music.