Title | TWO BROTHERS |
Brand | LA REDOUTE |
Product/Service | BRAND |
Category |
A06. Use of Original Music |
Entrant
|
LA REDOUTE Roubaix, FRANCE
|
Idea Creation
|
FRED & FARID Paris, FRANCE
|
Production
|
QUAD STORIES Paris, FRANCE
|
Credits
Fred et Farid |
FRED & FARID Paris |
Chief Creative Officer |
Olivier Lefebvre |
FRED & FARID Paris |
Executive Creative Director |
Séverine Autret |
FRED & FARID Paris |
Managing director |
Leslie Hatchwell |
FRED & FARID Paris |
Agency Supervisors |
Amélie Poisson |
La Redoute |
Brand Supervisors |
Marie Guillemot |
La Redoute |
Brand Supervisors |
Maylis Lasagesse |
La Redoute |
Brand Supervisors |
Mélanie Dufour |
La Redoute |
Brand Supervisors |
Yann Rougeron |
FRED & FARID Paris |
Art Director |
Yann Rougeron |
FRED & FARID Paris |
Copywriter |
Agathe Michaux Terrier |
FRED & FARID Paris |
Agency Producer |
Maud Whittle |
FRED & FARID Paris |
Agency Producer |
Quad Stories |
Quad Stories |
Production Company |
Seydi Bayrak |
Quad Stories |
Producer |
Géraldine Nakache |
Quad Stories |
Director |
George Lechaptois |
Quad Stories |
Cinematographer |
Camille Lipmann |
Quad Stories |
Line Producer |
Nabia Amraoui |
Quad Stories |
Production coordinator |
Fix studio |
Fix studio |
Post-Production |
Claire Prud'homme |
Fix studio |
Post Producer |
Dorian Rigal-Ansous |
Fix studio |
Editor |
Frédéric Poteau |
Fix studio |
Color Grader |
Thomas Canu |
Fix studio |
Graphist |
Massive Music Amsterdam |
Fix studio |
Music Production |
Pierre Carnet |
Fix studio |
Music Supervisor |
Chien Noir "Histoire Vraie" |
Fix studio |
Music |
Benjamin Desplanques |
Benzene |
Sound Post-Production |
Write a short summary of what happens in the film
When a child leaves the family nest, it is the whole balance of a household that is reshaped. It is this universal experience, which we might have all faced at one time, that is portrayed in this film entitled "Two Brothers".
This movie tells the story of two brothers who live with their parents. They love one another as they fight. The older brother is a real role model for the younger one. But one day, the older brother graduates and leaves to go to college in another city. The start of his independence. He leaves his younger brother, and his parents, behind at home. But before leaving, he wants to offer his brother one last gift.
Cultural / Context information for the jury
In France, in the context of a health crisis that has lasted for more than a year, our relationship with the family has changed. We had to learn to live with our family 24/7, and even work remotely during the various lockdowns we experienced. We also had to stay away from our relatives for very long periods of time. La Redoute is a leading e-commerce brand that has been part of French lives for 180 years and aims to be the favourite lifestyle platform for families. For nearly 50 years, each French household owned a printed shopping brochure. This catalogue is no longer available, but it has become an iconic object in everyone's memories.
In these difficult times, La Redoute wanted to address all families by bringing a kind perspective on the universal stories of family life and to highlight its place at the heart of every family.
Tell the jury about the creation of the original music track.
Two Brothers is a popular film that touched the heart of the French people thanks to the authenticity of its story, but above all, thanks to the choice of music, a real emotion enhancer.
Because music is often the best voice-over, we gave it a major place that only a few dialogues disturb.
For La Redoute, the choice of a new generation artist was crucial to its brand strategy. That's why we selected the singer "Chien Noir" and his song "Histoire Vraie", then little known by the general public in 2021, which appeared to us as an obvious choice because the strength of its melody and its lyrics immediately gave an amplitude to the film, a semblance of sincerity that generates strong emotion from the first listening.
Thanks to this media exposure, Chien Noir has entered the top 50 most shazamized French artists for the month of March.