Title | BACK HOME |
Brand | NIVEA |
Product/Service | NIVEA |
Category |
A01. Direction |
Entrant
|
SUNE SORENSEN Los Angeles, USA
|
Idea Creation
|
PUBLICIS Hamburg, GERMANY
|
Media Placement
|
PUBLICIS Hamburg, GERMANY
|
PR
|
PUBLICIS Hamburg, GERMANY
|
PR 2
|
SUNE SORENSEN Los Angeles, USA
|
Production
|
CASTADIVA PICTURES Milan, ITALY
|
Post Production
|
CASTADIVA PICTURES Milan, ITALY
|
Credits
Sune Sorensen |
AgentZoo (Copenhagen) / Markenfilm (Hamburg & Berlin) / Hey Baby (Los Angeles & New York) / Bandits (Paris) / Hunky Dory (London) |
Director |
Fabio Nesi |
Casta Diva Pictures |
Executive Producer |
Axel Grimald |
Publicis One Touch |
Global Executive Creative Director |
Denis Kakazu |
Publicis One Touch |
Global Creative Director |
Lucy Titterington |
Publicis One Touch |
Creative Director/Writer |
Tobias Collee |
Nivea |
Vice President, Masterbrand & Communication |
Alexander Kruemke |
Nivea |
Global Director, Brand Communication |
Mariya Decker |
Nivea |
Global Digital Activation Lead |
Finny Nguyen |
Publicis One Touch |
Designer |
Birgit Wilson |
Publicis One Touch |
Global Client Lead |
Dan Ayers |
Publicis One Touch |
Global Account Director |
Sarah Redington |
Publicis One Touch |
Senior Account Manager |
Kim Piquet |
Publicis One Touch |
Global Digital Strategy Director |
Tanya Dernaika |
Publicis One Touch |
Global Planning Lead |
Giacomo Pandolfini |
Publicis One Touch |
Agency Producer |
Menno Mans |
Melting Pot Agency |
Cinematographer |
Melissa Lowe |
Hammond Cox Casting Ltd. |
Actress |
Hilary Hamilton |
Hammond Cox Casting Ltd. |
Actress |
Ditte Birk |
Ditte Birk PR |
International PR Manager |
Carla Solaro di Monasterolo |
Casta Diva Pictures |
Producer |
Mauro Calevi |
Casta Diva Pictures |
Line Producer |
Marco Castaldi |
Casta Diva Pictures |
Production Manager |
Francesco Cotone |
Casta Diva Pictures |
Set Designer |
Eleonora di Marco |
Casta Diva Pictures |
Stylist |
Michael Cox |
Hammond Cox Casting Ltd. |
Casting Director / MP |
Charlotte Lancaster |
Hammond Cox Casting Ltd. |
Casting Assistant |
Lydia McKinley |
Hammond Cox Casting Ltd. |
Casting Assistant |
Luca Angeleri |
Casta Diva Pictures |
Editor |
Lucas Duque |
Sonido Antro |
Produced and Supervised |
Marco Letizia |
Casta Diva Pictures |
Storyboard Artist |
Write a short summary of what happens in the film
Anna is forced to move back home and is faced with the difficulties of living with her mother at a time in her life, when she's trying to become an adult of her own. Juggling work, relations, and old habits, both Anna and her mom struggle to make their everyday come together.
Cultural / Context information for the jury
One of many covid related backlashes has been that young adults were forced to move back with their parents. In this honest and subtle portrayal of a complex mother-daughter relationship, Nivea wanted to touch upon the subject in a way that highlighted the emotional connection and omitted any forced product placements as part of a long-term branding effort to connect a younger audience with their brands. It is unique not only in its emittance of product but also in its use of the global hit song "Skinny Love" by Birdy.
Tell the jury anything relevant about the direction. Do not name the director.
The director not only went above and beyond to create a story with two complex characters, reconfiguring and outlining a dynamic storyline with authentic human portrayals, he also committed himself to the editing and project as whole, so much so, that he in fact facilitated the negotiations of the hit song used for the film ("Skinny Love" by Birdy). Moreover, his unique ability to understand what mattered for the story and the audience, meant that he was constantly pushing the scenes - even during the shoot - to ensure it all had value. His understanding of balance and his abilities with the cast and crew, for a high-pressure fast-moving shoot, were just incredible. Ultimately, the result was delicate and intricate in a way that put the story on a different level.