| Title | SUMO |
| Brand | FRANCE.TV |
| Product/Service | TOKYO OLYMPIC GAMES |
| Category |
A04. Production Design / Art Direction |
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Entrant
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MULLENLOWE FRANCE Paris, FRANCE
|
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Idea Creation
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MULLENLOWE FRANCE Paris, FRANCE
|
|
Media Placement
|
MULLENLOWE FRANCE Paris, FRANCE
|
|
PR
|
MULLENLOWE FRANCE Paris, FRANCE
|
|
Production
|
MULLENLOWE FRANCE Paris, FRANCE
|
|
Post Production
|
MULLENLOWE FRANCE Paris, FRANCE
|
Credits
| Jordan Lemarchand |
Mullenlowe France |
ECD and Art director |
| Colin Antoine |
Mullenlowe France |
ECD and copywriter |
| Olivier Desmettre |
freelance |
Copywriter |
| Lopez Philippe |
Mullenlowe france |
Copy writer & Art director |
| Rinaldi Eric |
France télévison,s |
Creative director |
| Levallois Stéphane |
illustrator |
illustrator |
| Barbet-Massin Geoffroy |
mikros |
Réalisateur / Art Director / Story-board & animatic |
| allart hugues |
Mikros |
Executive Producer |
| Mollet Stephane |
Mikros |
VFX Producers |
| uglair Marie-Cécile |
Mikros |
VFX Producers |
| Cathala Benjamin |
Mikros |
VFX Producers |
| Venchiarutti Vincent |
Mikros |
VFX Supervisors |
| Shaun Severi |
Mikros |
Artistic Advisor |
| Penon Alix |
Mikros |
Background designs |
| Antin Antoine |
Mikros |
Lead Animation |
| Lachal Mathias |
Mikros |
Animation |
| Dufau Lucile |
Mikros |
Animation |
| Sandrine Han Jin Kuang |
mikros |
Animation |
| Mistral Caroline |
mikros |
Compositing and Motion design |
| Yohann Leroy |
mikros |
Compositing and Motion design |
Write a short summary of what happens in the film
To celebrate the 2020 Summer Olympics in Japan, France.TV and its agency, MullenLowe France partnered with illustrator Stéphane Levallois. Inspired by the masters of Japanese art, notably Katsushika Hokusai and his iconic painting 'The Great Wave off Kanagawa'.
The film shows a sumo wrestler roaming the Japanese countryside, using nature and the surrounding dreamlike landscapes to represent some of the disciplines contested at the Summer Olympics, including surfing, skateboarding, athletics and basketball, which the character tries throughout the spot. To finish, he is seen standing in the middle of a stadium after training, ready for the big competition.
Tell the jury about the production design / art direction. You may wish to comment on choices, challenges or effects.
All along the projects, we have tried to respect all the traditional codes of 18th-century Japanese prints, both from a narrative and an aesthetic standpoint. The environments and the characters are full of details, drawn with thick and bold lines, strong shapes, audacious concept designs. We have always looked for the right balance between the scenery and the sumotori and adapted the character's line drawing according to its size in the frame, and in constant relation with the treatment of the backgrounds. That was particularly challenging as we worked in flat perspectives, without any vanishing point, which limited the camera movements to left to right, or up to down but also created constraints to bring a character from background to front. We also inserted some text cartouches that play the role of shot titles and we also applied a specific