Title | IT MAKES SENSE |
Brand | PEPSICO |
Product/Service | WALKERS CRISPS X KFC |
Category |
A05. Cinematography |
Entrant
|
PEPSICO Reading, UNITED KINGDOM
|
Idea Creation
|
SIPS AND BITES Reading, UNITED KINGDOM
|
Production
|
SOMESUCH London, UNITED KINGDOM
|
Credits
Andrew Jordan |
Sips and Bites |
Creative lead |
Alex King |
Sips and Bites |
creative lead |
Matt Watson |
Sips and Bites |
Creative |
Charlotte Whittall |
Sips and Bites |
production |
Tom McMahon |
Sips and Bites |
Design |
Paul Stafford |
Sips and Bites |
Client management |
Nancy Croix |
Sips and Bites |
Creative |
Katherine Cook |
PepsiCo |
Marketing |
Fernando Kahane |
PepsiCo |
Marketing |
Ben Crawley |
PepsiCo |
Marketing |
Write a short summary of what happens in the film
Gary Lineker, the ambassador of Walkers, goes on a journey which ends with him realising that he looks an awful lot like the face of KFC, Colonel Sanders. He just so happens to be eating KFC-flavoured Walkers at the time.
Gary’s journey around the dark city streets takes him past a number of other KFC-meets-Walkers coincidences – a billboard being changed from one brand to the other, a pair of twins eating Walkers and KFC at the same time, TV channels that serendipitously line up to spell out the product. The grand finale sees Gary Lineker stopping in front of a white suit in a shop window. We finally realise something that’s been under our nose for years – Gary Lineker looks just like Colonel Sanders. It makes perfect sense – just like KFC-flavoured crisps.
Cultural / Context information for the jury
In the UK, Gary Lineker who is from Leicester, the home of Walkers has advertised Walkers crisps for decades. He is very much the ambassador of the brand. Bringing these two brands together and seeing Gary Lineker side by side with Colonel Sanders it’s undeniable – the hair, the goatee, the glasses. The similiarity makes perfect sense.
And that’s exactly the thought we wanted to land in our film. We wanted to highlight those strange things in life that, despite being obvious, and right under our noses, take us ages to spot. And KFC-flavoured crisps is another.
Tell the jury anything relevant about the cinematography.
The key to making the film feel magical was in how we combined our scenarios – how we weaved them together in a way that felt motivated, not just randomly cut together.
Aesthetically, our direction was ‘Peckham meets Bladerunner’ – gritty, filmic, neon. Our lighting approach aimed to achieve this through a juxtaposition between the darkness of our concrete surrounds and the sparse but dazzling neons that almost inform the camera’s direction. Neon strip lighting was installed at almost every step of the camera’s journey, lighting the way and complementing the aesthetic without ever becoming the main focal point.
The grade was stylised to take reality a couple of degrees further – burnt oranges, reds, and white (in a nod to both brands) standing out amongst the darkness.