Title | THE PLAYLIST SONG |
Brand | TWINTOES |
Product/Service | TWINTOES |
Category |
A06. Use of Original Music |
Entrant
|
MORTIERBRIGADE Brussels, BELGIUM
|
Idea Creation
|
MORTIERBRIGADE Brussels, BELGIUM
|
Media Placement
|
MORTIERBRIGADE Brussels, BELGIUM
|
PR
|
MORTIERBRIGADE Brussels, BELGIUM
|
Production
|
MORTIERBRIGADE Brussels, BELGIUM
|
Post Production
|
MORTIERBRIGADE Brussels, BELGIUM
|
Credits
Philippe De Ceuster / Jens Mortier / Joost Berends |
mortierbrigade |
Creative Directors |
Antoine Geluck |
poumtchak |
Musician |
Nicolas Mouquet |
mortierbrigade |
Copywriter |
Geoffrey Masse |
mortierbrigade |
Art Director |
Louis Vielle |
mortierbrigade |
Social Media Creatvie |
Write a short summary of what happens in the film
To attract the attention of Spotify curators, we created a song and a music video made from the official Spotify playlists. Taking a unique approach to song writing and sound building, Twin Toes Ingeniously put 33 Spotify playlists names together a gave them a new meaning: a heartbreak that we would try to forget through streaming music. Taking inspiration from 2000s indie vibes and videogame soundtracks slotting these nuanced samples into stories made from words that don’t mean much separately yet come together as a tale rooted in love and loss.
Cultural / Context information for the jury
Spotify Playlists rule today’s music industry. With their billions of listeners, they became even more influent than radio stations.
But how to get there? It’s not easy to stand out in the 60,000 everyday new releases on Spotify.
So for their debut single, Brussels duo Twin Toes wrote a song only using official Spotify playlists.
Tell the jury about the creation of the original music track.
To attract the attention of Spotify curators, we created a song and a music video made from the official Spotify playlists. Taking a unique approach to song writing and sound building, Twin Toes Ingeniously put 33 Spotify playlists names together a gave them a new meaning: a heartbreak that we would try to forget through streaming music. Taking inspiration from 2000s indie vibes and videogame soundtracks slotting these nuanced samples into stories made from words that don’t mean much separately yet come together as a tale rooted in love and loss.