| Title | THE SELF-EXAM MANNEQUIN |
| Brand | TIETÊ PLAZA SHOPPING |
| Product/Service | TIETÊ PLAZA SHOPPING |
| Category |
B01. Brand-led Education & Awareness |
|
Entrant
|
WHITE RABBIT Budapest, HUNGARY
|
|
Idea Creation
|
WHITE RABBIT Budapest, HUNGARY
|
|
Media Placement
|
WHITE RABBIT Budapest, HUNGARY
|
|
Production
|
PURUSHA FILMES Sao Paulo, BRAZIL
|
Credits
| Istvan Bracsok |
White Rabbit Budapest |
Chief Creative Officer |
| Levente Kovacs |
White Rabbit Budapest |
Chief Creative Officer |
| Luis Paulo Gatti |
freelancer |
Creative Director |
| Jim Seath |
White Rabbit Budapest |
Creative Director |
| Andre Nunes Bueno |
White Rabbit Budapest |
Associate Creative Director |
| Deco Artilheiro |
freelancer |
Copywriter |
| Adam Lenart |
White Rabbit Budapest |
Copywriter |
| Roger Possatto |
freelancer |
Art Director |
| Luis Paulo Gatti |
freelancer |
Art Director |
| Zsofia Fribek |
White Rabbit Budapest |
Art Director |
| Marcos Mendes Tanaka |
White Rabbit Budapest |
Art Director |
| Levente Balint |
White Rabbit Budapest |
Client Service Director |
| Leandro Carvalho |
Purusha Filmes |
Director |
| Ana Paula Cacciari |
Tietê Plaza Shopping |
Marketing Manager |
Write a short summary of what happens in the ambient execution or campaign.
We created and displayed custom-built mannequins in dozens of stores at Tietê Plaza Shopping Mall during Pink October – the breast cancer awareness month. In the changing rooms of the stores we also applied detailed guides and instructions on how to perform breast self-examination properly.