WHEN IT'S HARD TO SWALLOW
Title | WHEN IT'S HARD TO SWALLOW |
Brand | PHARYSOL |
Product/Service | PHARYSOL SORE THROAT SPRAY |
Category |
A01. OTC Oral Medicines |
Entrant
|
MIND TATTOO STORYTELLING Helsinki, FINLAND
|
Idea Creation
|
MIND TATTOO STORYTELLING Helsinki, FINLAND
|
Credits
Juuso Kalliala |
Mind Tattoo Storytelling |
Copywriter & Art Director |
Jarna Jäntti |
Julma Design |
Illustrator & Graphic Designer |
Translation: Provide a full English translation of any text.
Headline: When it's hard to swallow.
Ingress: Instant relief of sore throat.
Tell the jury about the copywriting.
In the end of 2020, in all media channels there were one big topic: one quite visible person with huge difficulties to accept (to swallow) the truth. Luckily we had a perfect product for any person with swallowing difficulties. So, we decided to make a social media post which will comment in a witty way this phenomenon.