JUST A WALL

TitleJUST A WALL
BrandINNOCENCE EN DANGER
Product/ServiceCHILD PROTECTION
Category B02. Non-profit / Foundation-led Education & Awareness
Entrant ROSA PARIS, FRANCE
Idea Creation ROSA PARIS, FRANCE
Media Placement ROSA PARIS, FRANCE
PR ROSA PARIS, FRANCE
Production ROSA PARIS, FRANCE
Production 2 SOVAGE Paris, FRANCE
Production 3 ATELIER DOWNTOWN Paris, FRANCE
Production 4 SCHMOOZE Paris, FRANCE
Credits
Name Company Position
Jean-Patrick Chiquiar ROSA PARIS COFOUNDER
Gilles Fichteberg ROSA PARIS Executive Creative Director
Jean-François Sacco ROSA PARIS Executive Creative Director
Nicolas Gadesaude ROSA PARIS Creative Director
Julien Saurin ROSA PARIS Creative Director
Benedicte Morin ROSA PARIS Art Director
Yara Dalens ROSA PARIS Copywriter
Cyril Haoual ROSA PARIS Art Director
Mathilde Colson ROSA PARIS Art Director Assistant
Yann Lesteven ROSA PARIS Assistant Art Director
Soraya Cottin ROSA PARIS Account Director
Clara Bizet ROSA PARIS Account Manager
Lauren Weber-Staricky ROSA PARIS Head of communication
Elodie Jonquille ROSA PARIS Head TV prod
Sanae Belkouri ROSA PARIS Agency Producer

Write a short summary of what happens in the ambient execution or campaign.

By placing reproductions of the walls of victims right in the middle of a public space, we went out to find people directly during their daily commute to surprise and appeal to them.At first glance, these walls looked like walls in anybody’s home and that was the whole point